Director, Product Management B2C (Hybrid)

Director, Product Management (B2C)

Overview:

As a Director of Product Management at Weedmaps, you will have an important role with responsibility for leading several product lines, execution and cross functional alignment for successful delivery of your team’s product roadmap and revenue goals. You will lead a team of product professionals responsible for key areas of our marketplace offerings.  You'll partner with other leaders to translate product vision into strategic and technological business decisions. You'll drive accountability and metrics ownership to translate strategy into results.

As a product owner, you will lead efforts to make it easier for our shoppers to learn about cannabis,  to engage with brands, find dispensaries and delivery services, and order products online.. Your team will create new solutions and part of your role is to help your team innovate to create amazing products that deliver an amazing consumer experience, and business results for Weedmaps and our customers. 

A bit about you: you are passionate about the Cannabis economy, marketplaces as well as advertising products, with a deep understanding of the mobile commerce landscape, from user acquisition through discovery and order flows. Ideally you have experience in multi-sided marketplaces. You’re an expert at discovering user needs and pain points, and working with cross-functional partners to simplify complex problems and ship elegant solutions. You have proven experience in strategic thinking and methodical execution when launching products at scale. You are experienced in building best-in-class solutions for high-traffic online products.  You have started businesses or product lines as well as grown them.

You are also an experienced people manager who is focused on mentoring product managers, understands how to manage teams and is capable of managing matrixed organizations. You are strategic, creative, data-driven and able to focus on quick wins as well as long term projects/deliverables and developing and refining KPIs.  

You should be the type of product leader who enjoys working with other groups such as analytics, design, marketing and sales. You are passionate about building a great partnership with your sales, marketing and other go-to-market partners.

You'll also partner with other leaders across the company to translate product capabilities into strategic business results. You'll align and inspire your organization by effectively communicating the strategy and driving the team to build a world class marketplace in the cannabis space.  

And you’ll have fun while doing it with world-class colleagues and teammates.

The impact you'll make:

• Lead the the roadmap development and drive clarity of impact for your area
• Clearly articulate rationale behind product decisions
• Improve our customers’ experience using a variety of tools, technologies, insights and data points. 
• Work with user researchers and analysts to synthesize stakeholder feedback and analytics to make product decisions
• Deeply understand our customers, their psychology and needs, and the competitive landscape.
• Identify new growth business opportunities through quantitative research, UI/UX studies, and reviews of industry standard methodologies
• Develop a roadmap for your product areas with clear milestones and revenue goals
• Influence important partners throughout Weedmaps to align intent, resources, and prioritization
• Work closely with the Sales and Marketing teams to define business cases, requirements and user journey maps for new and existing customer needs and revenue opportunities
• Recruit, hire, grow and retain top performing talent that is passionate about the technology platform for the cannabis industry
• Partner with Engineering leadership to establish alignment and efficiency across product and engineering teams
• Provide alignment from corporate goals through individual product goals
• Drive and champion a culture of continuous learning to improve execution and remove roadblocks
• You’ll partner closely with the leadership of other teams including Engineering, Technology, People, Design, and Operations
• Communicate problems and solutions, team challenges, and overall productivity of teams with executive leadership
• Develop KPIs for measuring team performance and deliver performance reviews for your team members
• Influence quality and productivity improvements through involvement in the development of new and improved procedures, process innovations, training, and changes in corporate culture

What you've accomplished:

• 10+ years of revenue-generating product leadership experience, with a focus on e-commerce and/or marketplaces, with 4+ years of managi