Thought Leader Liaison, Rare Hematology, Northeast

The Thought Leader Liaison (TLL) role is a senior field-based position within the US commercial organization that will focus on commercial KOL relationship engagement, promotional speaker training and development, and supports the execution of promotional patient programs.  The position will report to the Director TLL and is a field-based extension of the marketing team. 

Responsibilities: 

• Develop and maintain KOL Engagement Plans for thought leaders  

• Plan and execute National and Regional Congress Engagement Plan with a focus on meaningful engagements with senior leadership and in support of marketing initiatives  

• Support commercial KOL influence mapping initiatives by developing profiles  

• Monitor KOL insights about current and future treatment patterns that may impact the commercial strategy and provide feedback for consideration 

• Act as liaison between KOLs and Alexion for on label activities, including office-based cross-functional colleagues and teams  

• Assist in the facilitation and execution of commercial advisory boards through identification of key advisors equipped to provide compelling insights  

• Align with field partners such as Medical Science Liaisons on complementary initiatives with shared customers  

• Work with Marketing and Sales Management to identify and recruit KOLs for national and regional faculty and speaker bureaus  

• Trains physician speakers on approved promotional slide decks 

• Develops physician speakers to provide high quality promotional education 

• Ensures appropriate and compliant execution of speaker programs 

• Monitors speaker performance at live programs 

• Work with marketing and contracted speakers to gain and synthesize feedback in support of the evolution of promotional programming content, case studies for potential publications, and other commercial projects  

• Provides field-based training on speaker programs for when needed (focus on community based promotional speakers not covered by MSLs) 

• Creates and executes local promotional patient engagement plans and programs 

• Provides input and support in developing account plans 

• Provides field-based training when needed 

• Address customer service issues/identified needs and coordinate cross-functional action plans to address on label issue as needed 

• Works with cross-functional teams to provide key customer insights and input on strategy, tactics, and messaging, and program execution 

• Works with the highest degree of professionalism and in accordance with the company’s code of Ethics and Business Conduct 

You will need to have: 

• 7 plus years’ work experience in academia, medical or bio/pharma 

• Experience in a combination of one or more of the following areas: product marketing, field sales, clinical, nurse practitioner or thought leader engagement