Senior Digital Personalization Specialist

Digital Optimization & Personalization, Sr. Specialist

The Digital Personalization, Sr. Specialist is responsible for owning the merchandising and testing for all eCommerce websites by coordinating, executing, and analyzing test and personalization efforts that ultimately drive increased conversions and sales, as well as improve the customers’ overall web experience in order to drive measurable revenue growth.

 

Responsibilities

• Manage and implement testing and personalization efforts from ideation to deployment to completion based on customer segmentation studies and interactions of each consumer with the business and/or website in partnership with business owners
• Own the requirements for our A/B testing solution and will act as the Subject Matter Expert (SME) for personalization from a technical implementation standpoint
• Create & execute personalizations, A/B tests, multivariate tests, etc. in the digital channel based on business needs and goals using Adobe Target
• Track and analyze ongoing personalizations to ensure optimum performance
• Collaborate with product owners, hotel strategy, booking engine, and web development teams to develop and execute new testing opportunities
• Build creative assets (experience fragments) for testing and personalizations in Adobe Experience Manager
• Manage all testing and personalization documentation for the Optimization team
• Analyze and report on testing and personalization performance using Adobe Analytics, Microsoft Excel, and other reporting tools up to senior leadership
• Lead the effort to provide strategic recommendations based on test results user behavior analysis
• Drive adoption and own a backlog of potential test and personalization designs based on industry standards
• Create targetable segments/audiences using both Adobe Experience Platform and Adobe Audience Manager
• Assist with tagging and rule implementation in Google Tag Manager and Adobe Launch as needed
• Synthesize data to address the what, why, and how of business questions and business applications, knowing how to contribute to marketing strategy by representing the marketing technology team in business meetings and with 3rd parties
• Provide functional and technical expertise to support business applications and underlying processes
• Work with leader to align on priorities, constructively address project work, and build personal development plans

 

Requirements

• Strong analytical skills with experience using analytical tools
• 2+ years’ experience with Adobe Analytics or similar analytics platforms
• 2+ years’ experience with Adobe Target or similar testing platforms
• Ability to clearly and effectively communicate both orally and in writing, including up to senior executives
• Working knowledge of HTML and JavaScript is required
• Ability to work with minimal supervision and cross-divisionally to accomplish goals 
• Ability to meet deadlines, prioritize, and adapt to evolving business needs  
• Self-directed through ambiguous data exploration with ability to independently employ a wide range of mining and analysis methods
• Understanding of digital retail operations (marketing channels, targeting and personalization, digital merchandising, site production)
• 2+ years in a related field, such as analytics, digital media, eCommerce, or similar
• Proficient in Excel & PowerPoint
• Solution oriented; positively impacts the environment of his or her direct team and Marketing department
• Bachelor's degree required

 

At Caesars Entertainment, Inc., our Team Members create the extraordinary. We are the largest casino-entertainment company in the U.S. and one of the world's most diversified casino-entertainment providers. Since beginning in Reno, Nevada, in 1937, Caesars Entertainment has grown through the development of new resorts, expansions and acquisitions. Our resorts operate primarily under the Caesars®, Harrah's®, Horseshoe® and Eldorado® brand names. We focus on building loyalty and value with our guests through a combination of impeccable service, operational excellence and technological leadership. The company is committed to its Team Members, suppliers, communities and the environment through its PEOPLE PLANET PLAY framework.  

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