CDD - PR & Influence Intelligence Senior Project Manager (F/M)

World’s Number 1 in Jewelry and Number 2 in Watchmaking, Cartier rhymes with expertise and excellence since 1847. More than just a business, the Maison Cartier was able to make its creations true myths, thanks to the men and women who make their passion, their profession.

 

Cartier International recruits a :

 

PR & Influence Intelligence Senior Project Manager (F/M)

CDD - Short Term contract

 

 

Within the PR & Influence department, the Intelligence senior Project Manager is the key contact for performance analysis & strategic recommandations.

She/he will be in charge to extract information from quantitative data stemming from performance reports, digital platforms and competition analyses to draw informed insights that will help shape the PR & Influence strategy.

Work closely with markets to advice on, develop and execute local influence activations, following central guidance, to ensure innovation, creativity, and coherence, drawing from a culture of performance. 

Research & development on market trends. Lead a curious and proactive monitoring of the influence landscape and market trends – from direct competitors to niche brands – to develop new strategies, content creation opportunities and ways of working with our People of Influence communities.

 

MARKET INFLUENCE ACTIVATIONS

• • Team up with markets to establish KPIs and extract data from digital intelligence platforms to define and report on past, current and upcoming activations
  • Collaborate with PR & Influence Managers at HQ level to develop guidelines for local activations
  • Advice on casting and ongoing contracts
  • Create reporting templates, draw recommendations and adapt strategy
  • Manage product, coverage, logistics and invoicing for activations involving HQ profiles

 

DMR MANAGEMENT

• Central point of contract between DMR, Cartier and other Richemont teams
  • Onboard new members of the team, assist and lead trainings
  • Accompany merger between DMR and Launchmetrics
  • Manage the DMR user list (creation & removal of user access)
  • Manage the DMR reading list across markets (PRINT/WEB/SOCIAL of titles monitored)
• Creation of product/celebrity/activation lines in DMR PRINT & WEB
  • Objective: to have the number of clippings per collection
  • How: Brief the DMR team (send the press kits, the #, explanation of the product classification…) before each new collection launch/press activation
• Supervise monthly clipping approval
  • Objective: to have relevant data for all analysis
  • How: check every month if clippings are not missing and well classified under the right product line in DMR
• Manage DMR budget & invoices

 

 

TRAACKR MANAGEMENT

• Central point of contract between Traacker, Cartier and markets
  • Collaborate with other stakeholders in PR department to establish influence KPIs and extract data from the platform to report on past, current and upcoming activations
  • Advice and help create relevant influence and celebrity contracts to include the platform’s capacities (oAuth…)
  • Monitor markets level of enrollment, contracts, usage
  • Roll-out training program for markets and new members of the team
  • Work with Traackr team to develop Cartier|Traackr Playbook – guidelines including Discovery, KPI setting, Campaign Report, Program Analytics, social commerce…
  • Work with market PRs and HQ stakeholders ahead of activations to set-up ad-hoc campaigns
  • Manage Traackr budget and invoicing

 

PRESS WEBSITE MANAGEMENT (Supported by PR Coordinator)

• Central point of contact between PR department, Creative Communications and external agency who designs and hosts the current press website​
• Liase with external agency to ensure timely delivery of assets on the site​
• Work with Senior PR & Influence Manager on the redesign, roll-out and trainings for website​
• Liaise with Archive & Talent departments for asset rights sections & upload​
• Liaise with Talent and Entretainment department for dressing-related sections & upload​
• Develop and research new elements and functionalities for the site
• Manage press website and external agency budget and invoicing

 

Profil

 

Following a Master’s Degree, you have at least a 5-year experience on the same position in agency or corporate in international & complexe environment (ideally luxury). You already worked with digital monitoring platforms a