Senior Area Sales Manager – Builder Channel

At GE Appliances, a Haier company, we come together to make “good things, for life.”  As the fastest-growing appliance company in the U.S., we’re powered by creators, thinkers and makers who believe that anything is possible and that there’s always a better way.  We believe in the power of our people and in giving them the freedom to explore, discover and build good things, together.  

The GE Appliances philosophy, backed by three simple commitments defines the way we work, invent, create, do business, and serve our communities: we come together, we always look for a better way, and we create possibilities. 

Interested in joining us on our journey? 

We are seeking a highly motivated and results-driven Senior Area Sales Manager (ASM) to join our team and support our Builder Channel. This role is responsible for driving sales growth and managing strategic relationships within assigned builder and contract accounts across Las Vegas and surrounding areas. The ideal candidate will have strong experience working with Multi-Family, Apartment Replacement Distributors, and Authorized Builder Distributors, and will be accountable for delivering an exceptional customer experience from product delivery to post-sale support.

Position

Senior Area Sales Manager – Builder Channel

Location

USA, Las Vegas, NV

How You'll Create Possibilities

Key Responsibilities:

• Strategic Relationship Management: Build, manage, and strengthen relationships with national, regional, and local resellers, general contractors, developers, architects, and designers.

• Sales Growth & Opportunity Development: Identify, pursue, and secure new business opportunities. Develop and execute winning sales strategies to expand customer base and maximize account potential.

• Cross-Functional Collaboration: Work collaboratively with internal teams including Sales Development Specialists (SDS), product management, operations, supply chain, shared services, and others to ensure product availability, customer satisfaction, and seamless project execution.

• Market & Competitive Insight: Monitor market dynamics, analyze customer feedback, and track competitor activity to refine strategies and maintain a competitive edge.

• Customer-Centric Solution Selling: Serve as a trusted advisor by delivering tailored solutions, resolving challenges, and maintaining a high level of customer engagement and satisfaction.

• Proactive Outreach: Effectively cold call and convert prospective accounts into active customers; grow market share across target segments.

• Territory Focus: Responsible for activities primarily in the Las Vegas metro area and surrounding markets.

What You'll Bring to Our Team

Minimum Qualifications:

• Minimum 5 years of sales experience in a relevant industry or graduate of the GE Appliances Commercial Development Program.

• Bachelor's degree or equivalent industry/field sales experience.

• Proven track record in relationship-based selling, negotiation, and achieving/exceeding sales targets.

• Strong business acumen and ability to work independently in a remote, home-office environment.

• Proficiency in Microsoft Office (Excel, Outlook, Word, PowerPoint) and ability to quickly learn and utilize digital sales tools such as Salesforce and PriceFX.

• Willingness to reside in or relocate to the Las Vegas area.

Preferred Qualifications:

• Experience in developing and executing strategic sales plans aligned with business goals.

• Previous experience in B2B wholesale contractor sales, preferably with appliances or building products.

• Cold calling and prospecting experience with measurable success in customer acquisition.

• Knowledge of the appliance industry and distributor network is a strong plus.

Working Conditions & Travel Requirements:

• Remote/home office based with frequent travel.

• Up to 60% regional travel required, including significant drivetime for customer visits, internal team meetings, and business events.

• Flexible work hours are expected based on customer and business needs, with availability during U.S. Pacific Time Zone hours.

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Our Culture

Our work is centered on our People and Culture as reflected in our Zero Distance philosophy and we recognize the import