International Senior Brand Manager

WELCOME TO PERFETTI VAN MELLE

A great place to work in an environment where there is a lot of room for the people element, focus for your development and to get inspired by others through the international team dynamics. Sounds good? Then welcome to Perfetti! Perfetti van Melle is one of the world's largest manufacturers and distributors of confectionery and chewing gum. We create imaginative products and brands that are enjoyed in over 150 countries, such as Mentos, Fruittella and Chupa Chups.

Our Group Marketing team is looking for an International Senior Brand Manager.  You will work together with the Brand team on driving incremental growth for the brand by developing new products and bringing them to the market. You will report to the International Marketing Manager and you work closely with the Group Functional teams and local operating companies to translate Group initiatives to local commercial success.

 WHAT YOU WILL DO

• Contribute to the development of the category plan, brand strategy and brand innovation plans.
• Be responsible for international new product development beginning with product brief through to launch and working closely with Group R&D, Group Packaging, Group Finance, Design agency. Focus is on profitable and scalable NPD’s that are in line with brand and category strategy.
• Partner with CMI at Group and Local level to recommend consumer research that translates insights to actionable plans for NPD’s and/or consumer engagement.
• Collaborate with local marketing teams to translate global developments, brand positioning and category expertise to local commercial execution.
• Create strong working relationships with cross commercial functional Group level partners to facilitate development and execution of Global brand and category strategic vision.
• Support Communication development for assigned projects working with internal teams including Digital Marketing, Brand owners and with external agencies.
• Provide compelling sales stories in cooperation with Group Sales Trade Marketing with the aim to drive scale.
• Gather, analyze and share relevant business, market, brand and product information which could lead to new business opportunities.
• You will work closely with assigned markets to execute and implement the overall Refreshment strategy.

WHAT ARE WE LOOKING FOR

• MS Degree in business, marketing or related field
• 7+ years of general brand and/or product marketing preferably in FMCG
• Excellent command of English; both spoken and written
• Demonstrates high level of ownership and proactivity
• Strong project management skills which span different functions and geographies
• Experience and comfort in working in a matrix organization
• Brand activation at Group/Corporate level as well as local operating level
• Advanced knowledge of new product development including proven experience in consumer research (qualitative and quantitative methodologies)
• Experience of building brand building fundamentals including positioning, communication hierarchies and go-to-market executions
• Ability to analyze and interpret market data (syndicated as well as consumer research) to provide guidance to local markets
• Strong overall business acumen with ability to understand product P&L and levers that influence profitability from the manufacturing and commercialization processes

Furthermore, you have effective and influential interpersonal skills, you are entrepreneurial and willing to travel every now and then.
 

WHAT DO WE OFFER

• A role for 40 hours per week in an international & dynamic environment
• A good salary and a bonus scheme
• 30 holidays annually
• Opportunity to work hybrid: at least two days at the office, the rest can be from home
• A Pension Scheme with the “Stichting Bedrijfstakpensioenfonds voor de Zoetwarenindustrie’’
• Office lunch every other Wednesday

Interested? Send us your resume and or motivation letter.

Please note we recruit internally for this position as well. At Perfetti we strongly believe in internal career progression, if we find a suitable candidate internally, we will not proceed with our external candidates.

For more information we kindly invite you to visit our global website.
Acquisition in response to this vacancy is not appreciated.