Integrated Donor Marketing Specialist

Overview

Versiti is a fusion of donors, scientific curiosity, and precision medicine that recognize the gifts of blood and life are precious. We are home to the world-renowned Blood Research Institute, we enable life saving gifts from our donors, and provide the science behind the medicine through our diagnostic laboratories. Versiti brings together outstanding minds with unparalleled experience in transfusion medicine, transplantation, stem cells and cellular therapies, oncology and genomics, diagnostic lab services, and medical and scientific expertise. This combination of skill and knowledge results in improved patient outcomes, higher quality services and reduced cost of care for hospitals, blood centers, hospital systems, research and educational institutions, and other health care providers. At Versiti, we are passionate about improving the lives of patients and helping our healthcare partners thrive.

Position Summary

The Integrated Donor Marketing Coordinator will assist with various marketing projects and complete crucial work across four key areas: internal project coordination, sales enablement for mobile recruitment, promotional marketing support, and administrative support to the Sr. Manager Integrated Donor Marketing. This role requires a detail-oriented, proactive individual who thrives in a collaborative, fast-paced environment. This role offers an excellent opportunity to support a diverse range of marketing activities while working closely with various teams to ensure smooth project execution. The Integrated Donor Marketing Coordinator will play a vital role in supporting internal teams, donor recruitment efforts, and promotional initiatives, all while contributing to the success of the marketing department.

Total Rewards Package

BenefitsVersiti provides a comprehensive benefits package based on your job classification. Full-time regular employes are eligible for Medical, Dental, and Vision Plans, Paid Time Off (PTO) and Holidays, Short- and Long-term disability, life insurance, 7% match dollar for dollar 401(k), voluntary programs, discount programs, others.

Responsibilities

Sales Enablement for Donor Recruitment

• o Oversee the creation and distribution of sales enablement materials for the Donor Recruitment team, including flyers, promotional content, and special program updates.
• o Collaborate with MISO and CRM teams to identify and interpret key metrics and performance indicators within mobile programming.
• o Facilitate payout of various scholarship and “give to give” programs in partnership with internal stakeholders
• o Support the tracking and reporting of special programs, ensuring accurate and timely updates are provided to relevant stakeholders.
• Internal Project Support from Hub Marketing to Spoke
• o Serve as facilitator in Basecamp (current project management software) for spoke-led promotions – ensuring smooth communication and project flow between the central (hub) marketing team and local (spoke) teams.
• o Support donor marketing tasks in larger marketing campaigns across promotional marketing, mobile programs and strategy, and local activations
• o Collaborate cross-functionally to aid in project closure - includes tracking project progress, timelines, and deliverables to ensure deadlines are met and objectives are achieved.

Promotional Marketing Support (20%)

• o Develop purchase orders (POs) and manage invoices related to promotional materials and marketing campaigns.
• o Collaborate with vendors and internal teams to ensure the smooth execution of promotional initiatives, staying within budget and meeting deadlines.

Administrative Support for Sr. Manager Integrated Donor Marketing (15%)

• o Provide general administrative support to the Sr. Manager Integrated Donor Marketing, including calendar management, meeting coordination, and travel arrangements.
• o Prepare meeting agendas, take notes, and track action items to ensure follow-up and completion. o Assist with document preparation, compiling reports, and managing special projects as needed.
• Perform additional tasks as required, ensuring compliance with company policies and contributing to team success.
• Performs other duties as required or assigned which are reasonably within the scope of the duties in this job classification
• Understands and performs in accordance with all applicable regulatory and compliance requirements
• Complies with all standard operating policies and procedures

Qualifications

Education

• Bachelor's Degree in Marketing, Public Relations, Business, Public Health Administration, or a related field required

Experience

• 1-3 years in marketing, communications, or a related f