Director – Global CRM Business Strategy & Enablement

Who We Are

BioMarin is a global biotechnology company that relentlessly pursues bold science to translate genetic discoveries into new medicines that advance the future of human health.

Since our founding in 1997, we have applied our scientific expertise in understanding the underlying causes of genetic conditions to create transformative medicines, using a number of treatment modalities.

Using our unparalleled expertise in genetics and molecular biology, we develop medicines for patients with significant unmet medical need. We enlist the best of the best – people with the right technical expertise and a relentless drive to solve real problems – and create an environment that empowers our teams to pursue bold, innovative science. With this distinctive approach to drug discovery, we’ve produced a diverse pipeline of commercial, clinical and preclinical candidates that have well-understood biology and provide an opportunity to be first-to-market or offer a substantial benefit over existing therapeutic options.

About Commercial

Our Commercial organization leads our global sales and marketing strategies around the world. Our integrated team continues to solidify BioMarin’s commercial presence in the United States and Europe and is rapidly growing in other regions, such as Latin America, the Middle East and Asia-Pacific.

• Define and lead the enterprise CRM strategy and roadmap, ensuring alignment with CX goals, digital data strategy, and campaign needs.
• Develop and implement a comprehensive CRM strategy that supports BioMarin’s business objectives and enhances customer engagement.
• Define and prioritize CRM initiatives across Business Units and regions for efficient resource allocation and timely execution.
• Oversee the entire CRM lifecycle, from requirements gathering to deployment, ongoing optimization, and future enhancements.

• Collaborate with therapeutic area leads, digital peers, and their respective teams to ensure the CRM system supports unique business needs.
• Act as a trusted advisor, guiding business units on leveraging CRM capabilities for customer engagement strategies.
• Ensure CRM functionalities are aligned with business unit goals to maximize impact on sales and marketing.

• Lead business ownership of CRM tools (including Veeva, Salesforce, and other key life sciences CRM systems), driving adoption, governance, and integration with omnichannel engagement platforms.
• Ensure optimization of HCP and patient engagement via adaptation of segmentation, dynamic targeting, next-best-action logic, alerts / suggestions implementation, campaign tagging & attribution, and closed-loop measurement.
• Ensure activation of fit for purpose CRM capabilities for cross-functional team engagement, task and targets management

• Partner with IT to define CRM business needs and ensure alignment with global Veeva/Salesforce standards.
• Implement technolo