Senior Director of Sales Operations

About Us

Activated Insights, a Software-as-a- Service (“SaaS”) leader in long-term and post-acute care, is hiring a Senior Director of Sales Operations.

Founded in 2008, Activated Insights is a software company serving North America’s fastest-growing labor market—long-term and post-acute senior care. As the market leader, our technology, surveys, and training solutions are used by everything from mom-and-pop small businesses to billion-dollar care organizations. Ultimately, our services impact the lives of hundreds of thousands of seniors every year. Today, with over 250 team members, over 7,000 customers that extend into over 23,000 sites of care, our products focus on employee engagement, ongoing education, resident and patient satisfaction surveys, and reputation management tools. 

What Sets Activated Insights Apart: 

1. We are at the heart of the healthcare industry's most dynamic sector, with an ever-growing demand for post-acute care and long- term care to address the fastest growing segment of the US population.
2. Our bond with healthcare providers draws compassionate, service-driven team members, fostering a spirited, collaborative culture aligned on our mission to deliver exceptional experiences for our employees, our customers and the people in their care.
3. A high performing executive leadership team with success in both public and PE companies, primarily in high-growth companies focused on the long term and post-acute care market. 
4. Backed by a private investment firm with 40+ years of experience forging lasting partnerships across the healthcare industry.

Job Summary

The Senior Director of Sales Operations will play a pivotal role in optimizing the performance, efficiency, and scalability of our sales organization. This leader will oversee Sales Enablement and Revenue Operations driving alignment across these functions to accelerate growth, improve productivity, and deliver data-driven insights to guide strategic decisions.

This role requires a mix of operational rigor, strategic thinking, and hands-on leadership. The ideal candidate brings both a strong understanding of sales processes and a solid finance background to ensure decision-making is rooted in data and ROI.

Key Responsibilities

Sales Enablement

• Develop and manage a comprehensive onboarding and continuous training program for sales teams, ensuring alignment with GTM strategy and buyer needs.
• Build and maintain sales collateral, playbooks, and role-specific certification programs.
• Partner with Product Marketing and Subject Matter Experts to deliver relevant content and market insights.
• Track, analyze, and report on enablement effectiveness to drive continuous improvement.

Revenue Operations

• Oversee the end-to-end lead-to-revenue process, identifying opportunities to streamline workflows, reduce friction, and improve conversion rates.
• Manage the sales tech stack, vendor relationships, and tool integrations to maximize productivity.
• Design and maintain forecasting, pipeline management, and performance dashboards for executive visibility.
• Collaborate with Finance to model revenue scenarios, analyze ROI of GTM initiatives, and inform headcount/resource planning.

Key Qualifications

• 5+ years of experience in sales operations, sales enablement, revenue operations, or related GTM leadership roles, with at least 2 years leading multi-functional teams.
• Strong financial acumen, including experience building business cases, forecasting, and evaluating ROI.
• Proven ability to drive operational efficiency, scale sales teams, and improve quota attainment through process and enablement.
• Deep understanding of demand generation strategies, CRM systems, and sales analyt