Sr. Manager, Digital Growth & Operations

Job Summary

The Senior Manager, Digital Growth & Operations owns the strategy execution, planning, and operational excellence of our eCommerce business, driving profitable growth and a premium consumer experience. This role supports the VP of Ecommerce, bringing strategic thinking and operational discipline to a complex, matrixed environment, translating commercial objectives into well-executed digital strategies that deliver value quickly and scale globally. 

Serving as a trusted partner and connector across the organization, the Senior Managers aligns priorities around market landscape, consumer, and performance insights. This role builds organizational confidence through clear communication, consistent follow-through, proactive problem-solving, and achieving program objectives. 

As a people leader of internal and external partners, the Senior Manager sets a high bar for quality and accountability at every stage, creates space for teams to do their best work, and brings optimism and energy to day-to-day operations. Ultimately, this role is accountable for bringing acceleration strategies to life in ways that elevate our digital experience and drive consumer acquisition, retention, and long-term business growth.

Essential Functions

Description

Strategic Planning

• Translate the digital acceleration vision into an actionable go-to-market strategy in partnership with the VP of eCommerce, leading the end-to-end consumer experience and feature planning that enables acquisition and expands share of wallet.
• Own the digital product and experience roadmap, ensuring strategic alignment across functions and regions, and that scope and rollout plans deliver value quickly and scale globally.
• Develop business cases for new features, using industry benchmarks, site performance data, and experimentation results to quantify specific growth opportunities. 
• Stay current on emerging technologies, the Shopify ecosystem, and market trends, bringing informed recommendations to support digital investment strategy and build vs. buy decisions.
• Coach and support the Product Owner, providing strategic context and guidance to navigate complex challenges, and bring senior-level perspective that sharpens their impact and accelerates their development as they execute a high-stakes and ambitious agenda.

Program & Project Management

• Establish and manager the operating model for how digital initiatives get from idea to impact, creating rhythms that are consistent, well-run, and result in confident decisions, next steps, and leadership visibility.
• Lead vendor evaluations for new digital capabilities, running RFPs and requirement alignment through to contract execution and managing relationships and performance post-selection.
• Establish planning cycle standards for stakeholder engagement, requirements and MVP definitions, aligned success measures, timeline commitments, and clean documentation.
• Define the prioritization framework that governs how requests are evaluated, scoped, and sequenced, fostering a deep active listening culture that ensures the team is solving the right problems, surfacing unstated requirements, and maintaining alignment with stakeholder objectives.
• Partner with stakeholders to hold joint accountability of project milestones and delivery against plan, proactively identifying and addressing issues that could derail working teams.
• Develop the measurement and communication framework for the digital program, creating executive-ready updates on progress and performance, clearly outlining key decisions and actions, and leading robust hindsight reviews.

Digital Operations

• Own site operational health, tracking order metrics (time-to-delivery, accuracy, CPO, returns), uptime and degradation signals, and external disruptors (weather events, carrier delays) to maintain optimal consumer experience and timely issue resolution.
• Establish operational playbooks (day-to-day, peak periods, drop launches) that enable teams to consistently and efficiently plan and execute smooth market activations.
• Operate and scale the RE.KEEN program, managing the platform relationship, monitoring performance, and partnering with internal stakeholders to evolve the recommerce strategy.
• Collaborate with Global Technology, Supply Chain, Sales Operations, and third-party vendors to align daily operations to inventory, fulfillment, and commercial realities, co-coordinating response protocols and stakeholder communications.

Please note this job description is not designed to contain a comprehensive listing of activities, duties, or responsibilities that are required of the employee for this job. Duties responsibilities and activities may