Social Media Marketing & Lead Gen Specialist

This is a remote position.

We are seeking a Social Media Marketing & Lead Generation Specialist to manage and grow multiple brands under one creative direction. This role combines content strategy, digital storytelling, and lead generation, with a focus on building brand awareness, driving engagement, and converting followers into qualified leads.

The ideal candidate is a creative, strategic thinker and proactive executor — someone who can write, design, and analyze while optimizing content performance for measurable growth.

• Plan, create, and schedule original content (posts, videos, carousels, captions, hashtags) across LinkedIn, Instagram, TikTok, YouTube, and Facebook.

• Maintain distinct brand voices and aesthetics for each brand while ensuring consistent messaging.

• Write compelling copy and design engaging visuals using tools like Canva, Adobe Suite, or AI-assisted platforms (ChatGPT, Pictory, OpusClip).

• Repurpose existing assets (images, videos, blogs) to create fresh, platform-optimized content.

• Develop and maintain monthly content calendars aligned with campaign goals and brand initiatives.

• Provide creative and strategic input on personal and corporate brand positioning.

• Engage authentically with followers — responding to comments, DMs, and mentions to foster trust and loyalty.

• Identify opportunities for influencer collaborations or brand partnerships that align with company values.

• Track and analyze performance metrics using Meta Business Suite, Metricool, Later, or HubSpot.

• Deliver monthly reports with key insights, performance summaries, and growth recommendations.

• Stay updated on algorithm changes, AI tools, and social media trends — applying best practices proactively.

• Design and implement organic and paid campaigns on LinkedIn, Meta, and TikTok focused on lead capture and nurturing.

• Manage CRM and lead funnels, tracking prospect progress from awareness to conversion.

• Build and maintain segmented lead lists, and assist with outbound messaging or email drip campaigns.

• Support newsletter growth and collaborate on call-to-action strategies that drive sign-ups, consultations, or purchases.

Scope of Work

• End-to-end social media management: strategy, creation, posting, and engagement

• Multi-platform oversight with emphasis on LinkedIn, Instagram, and TikTok

• Manage both personal and corporate brand accounts under a unified creative strategy

• Fully remote role — requires a reliable internet connection and secure workspace

• Monthly billing cycle with a 90-day replacement guarantee

• Direct posting and engagement access to client social media accounts

• Proven experience managing LinkedIn, Instagram, and TikTok accounts

• Strong video editing skills - portfolio required

• Strong creative storytelling and visual design skills

• Proficiency in AI tools and traditional content creation

• Strong understanding of audience targeting, engagement, and social media analytics

• Experience using Canva, Adobe Suite, or similar tools for branded graphics and videos

• Comfortable editing short-form video content

• Familiarity with SEO and YouTube optimization

• Experience with CRM tools (GoHighLevel or equivalent) or ability to learn quickly

• Excellent communication and time management skills

• Ability to work independently, handle multiple projects, and meet deadlines in a fast-paced environment

Independent Contractor Perks

• HMO Coverage for eligible locations