Senior Director, Marcom

At Branch, we’re transforming how brands and users interact across digital platforms. Our mobile marketing and deep linking solutions are trusted to deliver seamless experiences that increase ROI, decrease wasted spend, and eliminate siloed attribution. Our Branch team consists of smart, humble, and collaborative people who value ownership over all. Everything we do is centered around creating a great product, team, and company that lives and breathes our motto: Build Together, Grow Together, Win Together.

Branch is continuing to grow and we are looking for a Senior Director Marcom. This pivotal role requires a seasoned professional with a proven track record in developing and executing comprehensive marketing strategies that drive brand awareness, engagement, and growth. Reporting to the VP of Marketing, you will oversee and drive the strategy for all aspects of marketing communications including brand management, public relations, content strategy, website development, and design. You will have the opportunity to influence our internal and external brand and be part of the marketing leadership team.

As a Senior Director Marcom, you’ll get to:

• Own strategic planning for marcom, aligning activities to company objectives and market trends.
• Develop external awareness strategy including communications activities like media relations, analyst relations, crisis communications, and agency management.    
• Supervise the development of compelling and consistent content across various platforms, ensuring alignment with brand voice and messaging.
• Drive a strong employment brand through compelling content, advancement of internal communications, and employee touchpoints.
• Partner with Talent Acquisition to develop talent branding through compelling content, advancement of internal communications, and employee touch points. 
• Collaborate with design to ensure visual consistency,  brand quality in all marketing materials and assets.
• Measure and analyze the effectiveness of key initiatives like website and SEO improvements, external communications efforts, and content performance using data-driven insights to optimize strategies and tactics.

You’ll be a good fit if you have:

• 12+ years of progressive experience in marketing roles, with a focus on content strategy, brand management, website, PR, social media, and design.
• Proven experience in leadership and management, with the ability to mentor and develop a high-performing team.
• Experience managing agencies and contractors for content, website, SEO, design, and PR including allocating and managing marcom budget.
• Strong understanding and experience with various marketing data metrics to drive informed decisions.
• In-house experience at a growth/start-up company, ideally with SaaS or mobile industry experience.
• Excellent verbal and written communication skills, with attention to detail and the ability to craft compelling narratives.
• Experience with Wordpress, GA4, Marketo, and SEO tools preferred.

This role will be based at our Palo Alto office and follows a Hybrid schedule that will be aligned with our Return to Office guidelines. This position is required to be hybrid in office at Palo Alto. Branch is not open to supporting relocation at this time.

In accordance with applicable law, the following represents a reasonable estimated compensation range for this role: the estimated pay range for this role, if based in Palo Alto, is $245,000-$313,000.

Please note that this information is provided for those hired in Palo Alto only. Compensation for candidates outside of Palo Alto will be based on the candidate’s specific work location. 

Actual compensation will be determined based on skills, experience, and geographic location and may be more or less than the amount shown above.

This role does not qualify for US Visa support.

The salary range provided represents base compensation and does not include potential equity, which is available for qualifying positions. Branch offers a comprehensive benefits package, including medical, dental, 401(k), and other benefits, for qualified employees. For detailed information on the benefits specific to your position, please consult with your recruiter.

Branch is an equal opportunity employer. All applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran or disability status.

If you think you'd be a good fit for this role, we'd love for you to apply! At branch, we strive to create an inclusive culture that encourages people from all walks of life to bring their unique, diverse perspectives to work. We aim every day to build an e