Senior Manager, Social Media

Company Description

EVERSANA INTOUCH® is a global, full-service marketing agency network serving the life sciences industry, and is the first – and only – agency network to be part of a fully integrated commercialization platform through EVERSANA®. We provide next-generation creative and media services, enterprise solutions and data analytics services for clients. 

We get fired up when people talk about getting—and staying—healthy. That’s where we find our inspiration: in the very human experiences of patients, doctors, and even each other. Then, we collaborate on ways to make caring for one’s health more achievable, connecting patients and physicians with the information and tools they need. 

We embrace diversity in backgrounds and experiences. Improving patient lives around the world is a priority, and we need people from all backgrounds and swaths of life to help build the future of the healthcare and the life sciences industry. We believe our people make all the difference in cultivating an inclusive culture that embraces our cultural beliefs.  

Job Description

WHAT DOES A SENIOR MANAGER, SOCIAL MEDIA DO?

The Senior Manager, Social Media leads the strategic development and tactical execution of social media initiatives for a portfolio of clients, serving as both an internal leader and external social media counsel. This role acts as the primary subject matter expert, guiding clients in leveraging social media trends and technologies to achieve their marketing objectives within the pharmaceutical industry. Internally, the Senior Manager supports team planning, growth, and cross-department education to establish social media as a core organizational competency. 

• Serve as a subject matter expert and project owner for assigned business portfolios, ensuring social media strategies align with client goals. 
• Lead team planning and growth initiatives, including knowledge sharing and internal education across departments to drive social media adoption. 
• Collaborate with clients to provide insights on social media trends, emerging technologies, and industry best practices. 
• Oversee social media analytics and reporting to ensure business KPIs and goals are achieved. 
• Manage project delivery, ensuring initiatives are completed on time, within budget, and aligned with broader marketing objectives. 
• Provide paid media expertise, including platform-specific tactical recommendations and integration within the broader digital ecosystem. 
• Conduct social listening research to uncover insights, provide observations, and optimize data queries. 
• Develop and manage influencer relationship programs, including identifying, analyzing, and curating influencers within specific patient populations. 
• Demonstrate a commitment to diversity, equity, and inclusion through continuous development, modeling inclusive behaviors, and proactively managing bias.   
• All other duties as assigned  

Qualifications

WHAT ARE WE LOOKING FOR?

• Bachelor’s degree (or equivalent education plus professional experience) required   
• Approximately 5-8 years of related industry experience or consultative and agency experience; pharmaceutical experience a plus   
• Applied experience in marketing and advertising, with expertise in digital strategy, media and technology   
• Applied experience in social media and technology   
• Knowledge of paid media and social listening    
• Strong multitasker, problem-solving skills and ability to work in a team environment   
• Strong client relations and business development skills   
• Strategic skill and strong business acumen   
• Ability to delegate and provide direction to others on the team   
• Excellent interpersonal, presentation and writing skills   
• Proven detail and organizational skills   
• Proven ability to manage projects independently and collaboratively to successful completion   
• Some travel required for client meetings, new business pitches and for periodic agency collaborative meeting

Additional Information

OUR CULTURAL BELIEFS 

• Patient Minded I act with the patient’s best interest in mind. 
• Client Delight I own every client experience and its impact on results. 
• Take Action I am empowered and hold myself accountable.  
• Embrace Diversity I create an environment of awareness and respect.  
• Grow Talent I own my development and invest in the development of others.   
• Win Together I passionately connect with anyone, anywhere, anytime to achieve results.  
• Communication Matters I speak up to create transparent, thoughtful, and time