Senior Customer Marketing Manager
CaptivateIQAbout the role
As Senior Customer Marketing Manager, you’ll build and own CaptivateIQ’s customer advocacy, community, and voice-of-customer programs, and you’ll spearhead demand gen efforts to support our expansion revenue goals — turning our growing base of enterprise customers into the most credible proof point in the SPM/ICM market. You’ll run a proactive case study and reference program, structure how customer insights are activated internally, and build a systematic marketing motion across our install base.
You’ll report to the Senior Director of Product & Corporate Marketing, with strong working relationships across Customer Success and Demand Gen. This is a newly upleveled, highly visible role: you’ll be the senior-most owner of customer marketing at CaptivateIQ, building the function’s foundation.
Responsibilities
- Advocacy & Social Proof: Build and run a proactive case study and reference program; own G2 and review-site strategy with velocity targets; build and maintain a proof point library; source customer speakers and quotes for in-person and virtual events.
- Community & Engagement: Run community and engagement programs with a clear business purpose, activation model, and success metrics; manage the customer Slack community; structure the Customer Advisory Board around product input and advocacy outcomes; own the customer newsletter and What’s New webinar.
- Voice of Customer: Build structured VoC collection integrated cross-functionally; synthesize and distribute insights to PMM, Product, and Sales on a regular cadence; turn advocate insight into a content pipeline.
- Install Base Growth: Partner with Demand Gen on segmented, lifecycle-based cross-sell and upsell campaigns into the customer install base; coordinate account-level timing with Customer Success; support pipeline attribution with RevOps.
- Cross-Functional Partnership: Act as the connective tissue among Customer Success, Sales, Product Marketing, and Demand Gen on all things related to adoption, retention, expansion, and advocacy.
Requirements
Nice to Have
- Experience running community platforms (customer Slack communities, advocacy platforms).
- Familiarity with G2/review-site strategy and reference management tooling.
- Experience partnering with RevOps on pipeline attribution for expansion campaigns.
- Multi-product SaaS experience, particularly suite cross-sell or install-base expansion motions.
- Experience sourcing and managing customer speakers for in-person and virtual events.
Benefits
- Comprehensive Healthcare: 100% coverage for medical, dental, and vision for all FTEs, with roughly 75% coverage for dependents.
- Flexible Time Off: Flexible vacation days plus quarterly mental health days to ensure you have the space to recharge.
- Annual Stipends: Dedicated funds for your professional development and caretaking needs.
- Work Anniversary Bonuses: Annual bonuses to celebrate your milestones and contributions to the CaptivateIQ team that grow as your tenure does.
- Retirement Savings (US-Only): A 401(k) plan to help you invest in and secure your futu
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