Director, Field Marketing

Description

Company Overview:
Expo Home Improvement, a top-rated Texas-based home remodeling company, specializes in high-quality bathroom, kitchen, and window remodels for residential customers. With over 15 years of experience, we are recognized for exceptional craftsmanship, outstanding customer service, and a commitment to enhancing the lives of homeowners. Recognized as a Top Place to work in the nation, our people-first approach fosters a supportive culture that drives excellence and growth. Beyond transforming homes, we are dedicated to building lasting relationships and making a positive impact in the communities we serve. 

Position Overview:
We are seeking a results-driven Director of Field Marketing to lead and oversee our Retail, Shows & Events and Canvassing teams. This individual will play a critical role in driving lead generation, optimizing field marketing efforts, and ensuring alignment with company goals. The ideal candidate is a strategic thinker, a skilled leader, and a hands-on operator passionate about driving growth through innovative and effective marketing strategies. 

Key Responsibilities: 

Leadership & Strategy: 

• Develop and execute the overarching field marketing strategy, ensuring alignment with company objectives and sales goals. 
• Lead, coach, and manage the Events and Canvassing teams, fostering a culture of accountability, enthusiasm, and high performance. 
• Establish clear performance metrics and KPIs for both teams, ensuring consistent achievement of lead generation goals. 

Retail Marketing Management: 

• Oversee the strategy and execution of retail partnerships to generate high-quality leads. 
• Cultivate and maintain strong relationships with retail partners, including Costco, Walmart’s, and other big-box retailers. 
• Work closely with retail teams to optimize in-store displays, signage, and marketing collateral to maximize brand visibility. 
• Ensure alignment between retail strategies and overall marketing initiatives, leveraging insights to drive lead acquisition. 
• Develop and implement training programs for staff to effectively communicate the value of Expo Home Improvement services. 
• Monitor retail lead performance and analyze data to identify trends and opportunities for improvement. 

Event Marketing Management: 

• Oversee the planning, execution, and optimization of marketing events, ensuring they generate quality leads. 
• Collaborate with vendors, venues, and internal teams to execute successful events that maximize brand visibility and engagement. 
• Develop a calendar of high-impact events, including home shows, trade shows, and community outreach programs. 

Canvassing Operations Management: 

• Drive the growth and efficiency of the canvassing program, identifying and targeting high-potential areas for lead generation. 
• Partner with canvassing managers to recruit, train, and retain top-performing canvassing teams. 
• Ensure compliance with safety and company standards during canvassing activities. 

Performance Monitoring & Optimization: 

• Analyze performance data from events and canvassing activities, identifying areas for improvement and implementing actionable solutions. 
• Provide detailed reporting to senior leadership on team performance, campaign effectiveness, and ROI. 
• Stay up to date with industry trends and innovations, leveraging insights to enhance field marketing efforts. 

Collaboration & Communication: 

• Work closely with the sales and marketing departments to align field marketing efforts with broader business strategies. 
• Act as a liaison between leadership and field teams, ensuring clear communication of goals, expectations, and feedback. 

Requirements

 Qualifications: 

• Proven experience in field marketing, event management, or canvassing operations, with at least 3-5 years in a leadership role. 
• Demonstrated success in leading high-performing teams and meeting or exceeding lead generation goals. 
• Strong strategic thinking skills with the ability to balance long-term planning and day-to-day execution. 
• Excellent communication, organizational, and project management skills. 
• Ability to analyze data, identify trends, and drive continuous improvement. 
• Flexibility to work evenings and weekends as needed for events or canvassing activities. 

Compensation & Benefits: 

Salary: Competitive base salary with per