Sr. Analyst, Global Strategic Marketing

JOIN THE TEAM THAT’S POWERING PROGRESS

Building cities. Driving commerce. Saving lives. For over 100 years, Allison Transmission has powered the vehicles and technology that move our world forward.

What powers us? Our employees. From the first person hired by James Allison in 1915 to the thousands across the globe who work for Allison today, we’re driving progress everywhere because we employ top talent worldwide.  

Learn more about this role and how you can begin driving your career forward!

Benefits:

The below list features some of the benefits currently available. Eligibility may be subject to the terms and conditions of governing documents and available benefits may be subject to change at the company’s discretion.

• Choice of medical plans with prescription coverage

• Employer HSA contribution

• Dental & Vision Insurance

• Paid Parental Leave

• Short & Long-Term Disability

• Other voluntary benefits including: Critical Illness, Hospital Indemnity, Identity Theft Protection and Pet Insurance

• 401K with generous Company match & contribution

• Accrued Paid Time Off

• 12 Paid Holidays

• 8 hours paid volunteer time per year

• Robust employee wellness program

• Tuition assistance program & Dependent scholarship program

• On-site blood drives

• Voluntary employee groups open to all who wish to participate, including: Global Women’s Network, Emerging Professionals ERG, Multicultural ERG, Veterans ERG, Toastmasters Club, and more.

Job Description:

The Sr. Analyst, Global Strategic Marketing is responsible for developing and executing a range of focused Strategic organic and inorganic initiatives supporting Allison growth. This person works closely with Allison Regional Marketing and Sales Teams, Product Planning, and cross functional teams by representing the Global Marketing and Sales teams in these venues. This role involves providing market research and information through the Customer Value Creation Process (CVCP) to support internal decision making for the Sales Teams & Segment Managers.

Key Responsibilities

• Obtain and synthesize quantitative market data from the regions to determine global market size, Allison market share and create global market segmentation/viewpoint for the vocation

• Lead marketing input into the Customer Value Creation Process (CVCP) to support and inform sales, product development and product planning organizations 

• Identify and assess key global market requirements / trends in the vocation and implications to Allison 

• Conduct Voice of Customer studies to understand customer wants and needs and Allison performance vs. competitors 

• Support competitive analysis activities to understand Allison value proposition vs. competitors in the vocation    

• Evaluate economic value of product proposal to guide global standard pricing decisions 

• Represent Allison Marketing and Sales in Product Line Teams

• Create reporting and communicate Allison market position, global vocational trends, etc. to MSS and Allison leadership 

Qualifications

• Bachelor's Degree in Marketing, Business Administration or related field of study

• Minimum 5 years industrial, marketing, or commercial experience 

• MBA will be an added advantage 

• Preferred Global experience or a global perspective 

Experience

• Able to read, analyze, and interpret common research and technical documents  

• History of strong data driven decision making process 

• Ability to compile and present information to top management and peers 

Allison Transmission is an equal opportunity employer. We have opportunities for all qualified applicants regardless of age, race, color, sex, religion, creed, national origin, disability, sexual orientation, gender identity/expression or veteran status.

If you are an individual with a disability or a disabled veteran requiring assistance and/or reasonable accommodatio