Director, Business Consultant - Loyalty Specialist

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Sr. Director, Business Consulting - Loyalty Specialist

Job Details

Department Description:

Business consulting is a pre-sales, CX consulting practice comprised of tenured, data-driven customer experience experts, innovators and problem solvers. They apply their digital marketing, commerce, data and loyalty subject matter expertise and executive-level business acumen coupled with our proven Salesforce consulting methodology to deliver comprehensive business and digital engagement strategies that help our sales organization differentiate and win.

Role Description:

The Business Consultant, Loyalty specialist will be a cornerstone loyalty program strategy SME for our teams and clients focused on driving new business growth for Salesforce’s Loyalty Management solution and the related cloud solutions it requires or enhances (e.g., marketing cloud, data cloud, commerce cloud, etc.).

In this pre-sales role, you cultivate trusted relationships with customers and prospects by helping them reimagine their existing loyalty programs or designing new program strategies for implementation on the Salesforce platform based on your proven success and deep subject matter expertise. You will create and deliver thought leadership, offer strategic guidance and define best practices for loyalty program planning, implementation and ongoing execution. Business Consultants are seasoned story builders and storytellers, who can lead a room of executives to consensus.

You will also be a key partner, trusted advisor and collaborator with our digital sales, solutions, product, product marketing, professional services and partner teams, where together you will create scalable, repeatable go-to-market sales strategies to maximize Loyalty Management product growth.

Ultimately, the Business Consultant, Loyalty Specialist will drive innovation, revenue, and adoption of Salesforce’s loyalty management solution (especially in the retail and CPG industries, but as well across all relevant industries), positioning Salesforce as a leader in loyalty solutions.

Responsibilities include:

1:1 Pre-Sales Loyalty Consulting Engagements to uncover and progress loyalty management pipeline

• Design, test and roll-out scalable new pre-sales strategies and consulting motions that bring rigor to a client’s loyalty management solution decision making process and that drive growth and adoption of the loyalty management solution with prospects and customers across industries (in partnership with a cross-functional SWAT team of technical/product/sales and implementation SMEs)
  • Cultivate relationships with prospects and collaborate closely with our sales and product experts to guide the sell-through of Salesforce loyalty management.
  • Lead customer workshops and create compelling presentations that align cross-functional teams on a loyalty program vision and strategy, uncovers innovative use cases for the loyalty management solution to address emerging loyalty business needs, assesses their ability to execute a successful program (including key gaps/barriers that must be addressed to ensure success), aligns their program strategy to business needs, maps program objectives to relevant Salesforce capabilities, short-circuits long delays that can come from program strategy gaps that require time and resources (typically with a third party) to address, prioritizes use case to inform an execution roadmap and drives consensus among key stakeholders.
  • Define the solution scope for clients in partnership with our solution engineers. This includes determining what use cases will be addressed with which Salesforce capabilities, what business results to measure, how business processes will be improved, gathering key business requirements and identifying the organizational and operational changes required to successfully realize the benefits of the solution.
  • Deliver executive recommendations and use case roadmaps that address their unique needs, remove barriers to progress and get customers to say yes to Salesforce.

Internal SME

• Champion