Senior Brand Marketing Manager - SYLVANIA Automotive

 

Sense the power of light

The ams OSRAM Group is a global leader in innovative light and sensor solutions. With more than 110 years of industry experience, we combine engineering excellence and global manufacturing with a passion for cutting-edge innovation enabling transformative advancements in the automotive, industrial, medical, and consumer industries. “Sense the power of light” – our success is based on the deep understanding of the potential of light and distinct portfolio of emitter and sensor technologies. Around 19,700 employees worldwide drive innovations alongside societal megatrends. Find out more about us on https://ams-osram.com

 

As Business Unit Automotive & Speciality Lamps we support our vision and strategy by expanding our leading position in the automotive lighting market in OEM and Aftermarket. We are in a global leadership position in the automotive lamps business in traditional and LED applications and offer industry leading products in LED lighting to global OEM customers (e.g. with exchangeable LED light sources). We also tackle new growth opportunities in the Aftermarket with our automotive care and equipment portfolio.

Your new responsibilities

Market/Company Overview

Sylvania is the dominant player in the NAFTA Automotive Aftermarket. The Sales and Marketing Team has built this advantageous position with an unrelenting focus on serving our customers. Perennial success comes from layered well-tuned omni-centric marketing plan, combined with superior products and best-in-class sales/customer service. This is truly a sales and marketing team, with all key personnel working together. Expectations are high for the position and for the team.

Position Overview
The Sr. Brand Marketing Manager plays a key role within the Hillsboro, NH-based marketing team(remote position – seeking someone in the greater New England area). The team is responsible for all aspects of marketing – from brand strategy and stewardship, paid and organic media, website/digital/ecomm, creative/messaging, new product marketing, automotive catalog data, retailer-specific in-store signage and merchandising, omni-channel excellence, research and analysis, and tradeshow planning and activation.

The Sr. Brand Marketing Manager reports to the Director of Marketing and will use their skills and broad-based marketing experience to lead, develop, and execute a wide range of consumer and brand marketing initiatives. The role requires a blend of creative strategy and rigorous quantitative analysis to translate complex data into actionable insights for leadership. The ideal candidate will have experience managing full funnel campaigns along with strong analytical skills, leveraging data to drive strategic recommendations and decisions, optimize brand performance, and measure investments.

Primary Responsibilities:

Consumer Marketing Management

• Put the consumer front and center in all we do. Must understand how our products fit into their lives, the problems we solve and truly what matters to them
• Adapt and deliver relevance to what is happening in the marketplace and competitive landscape
• Drive consistent and ownable brand positioning. Ensure integration of all marketing mix elements, driving cohesive and impactful messaging and trademark consistency across all communications
• Brand standards to protect, integrate, and distinguish us in consumers’ hearts and minds, driving persuasion, conversion, and household penetration
• Collaborating with the Director, develop solid briefs and lead team & agency initiatives, and overall day-to-day agency lead, from briefing to implementation and ensure integration and alignment with all key stakeholders to develop
• world-class programs that build equity, drive penetration, and deliver business results
• Measure success through ongoing tracking against established objectives and adjust in real time as needed. Conduct post-launch analyses for all key initiatives and share with all relevant cross-functional partners
• Research industry trends and opportunities to close gaps in business objectives and drive business forward

Media Planning

• Full understanding across multiple platforms – digital, search, social, CTV, radio/podcasts, etc.
• Collaborate with the Director to develop brief and budget parameters based on learning from prior analysis, reporting, and optimization. Oversee day-to-day management of media agency in executing established plans, driving ongoing optimization, seeking out, and executing relevant added-value partnership deals, and taking managed risks
• Ability to analyze and optimize media throughout campaigns to ensure KPIs are met or exceeded. This will include collaboration with digital organic lead to generat