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ZA
VP, Channel & Partnerships
ZappiUnited StatesRemotefull_timeVerifiedPosted 26 May 2026
💰 $350,000/yr($300,000/yr – $350,000/yr)
About the role
VP, Channel & Partnerships
Application Deadline: 25 June 2026
Department: Sales
Employment Type: Full Time
Location: Boston, MA
Reporting To: Mike D'Aloia
Compensation: $300,000 - $350,000 / year
Description
Zappi is a consumer insights platform that helps the world’s leading brands make better creative and innovation decisions. Our platform gives enterprise teams access to decision-grade consumer insight — through ad testing, concept testing, and audience understanding — at the speed modern marketing demands. Backed by Sumeru Equity Partners, we work with some of the world’s largest consumer brands.
The Opportunity
Consumer insight has always lived outside the creative process — a separate step, a separate tool, a separate team. We are changing that: embedding decision-grade insight directly into the platforms where briefs are written, assets are made, and creative decisions happen. This is a genuinely new commercial model, a new way of delivering value, and a new way of working that the research industry has not seen before.
The person who builds this channel will shape how some of the world’s biggest brands access consumer intelligence for years to come. You will own it end-to-end — from identifying the right partners and generating your own pipeline, through developing the right value proposition for each platform category, to negotiating commercial terms and ensuring each partnership drives real revenue. There is no inherited playbook. This is a build role.
Core Objectives
Drive Embedded Revenue Growth
Develop strategic partnerships that integrate Zappi’s capabilities into partner and customer workflows, creating scalable recurring revenue opportunities that do not depend on direct sales headcount.
Develop strategic partnerships that integrate Zappi’s capabilities into partner and customer workflows, creating scalable recurring revenue opportunities that do not depend on direct sales headcount.
Expand Commercial Partnerships
Identify and secure partnerships with platforms, technology providers, agencies, consultancies, and media and data ecosystems that accelerate growth and open new distribution channels.
Build Repeatable Partnership Motions
Create the frameworks, commercial models, and go-to-market processes that turn individual deals into a scalable, repeatable channel — so the channel can grow without growing headcount proportionally.
Create the frameworks, commercial models, and go-to-market processes that turn individual deals into a scalable, repeatable channel — so the channel can grow without growing headcount proportionally.
Develop Data and Insight Partnerships
Identify strategic data and insight partnerships that increase the value, reach, and commercial application of Zappi’s data assets.
Establish Zappi’s Ecosystem Presence
Make Zappi a recognised embedded insights partner within the broader marketing, innovation, media, and consumer intelligence ecosystems.
Key Responsibilities:
- Build and execute Zappi’s global channel and partnership strategy, aligned to company growth objectives
- Generate your own pipeline through outbound prospecting — identify, prioritise, and get in front of the right partners without relying on inbound or CEO-led introductions
- Represent Zappi credibly at senior levels — CTO, CPO, Chief AI Officer — in initial conversations and through to commercial close
- Develop a compelling, honest value proposition for each partner category, grounded in their specific workflow and user base rather than a generic re-pitch of the same deck
- Work within the guardrails of what the product can actually deliver; push back internally when a proposed integration does not make commercial sense
- Build partnership business cases, commercial models, and joint GTM strategies with clear revenue accountability
- Lead commercial negotiations — revenue share, API terms, integration commitments — with support from Legal and Finance
- Partner closely with Product and Product Marketing to identify integration opportunities and ensure what gets promised can be delivered
- Own the commercial relationship post-signature: track embedded revenue, usage adoption, and partner success metrics
- Feed partner learnings back into product, strategy, and GTM to inform how the channel evolves
What success looks like
- Growth in embedded and partnership-driven recurring revenue
- Number and quality of strategic partnerships established and in active commercial motion
- Partner-sourced and partner-influenced pipeline and bookings
- Expansion of Zappi integrations and embedded workflow adoption across enterprise customers
- Development of repeatable partnership frameworks that scale beyond this hire
What we're looking for
Platform Ecosystem Fluency<
Platform Ecosystem Fluency<
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