SVP, Product, Innovation and Digital Sales

Job Title: SVP of Product, Innovation and Digital Sales
Reports To: EVP, Head of National Sales
About the Role:
We are seeking a highly motivated and experienced SVP of National Digital & Programmatic Sales to lead and grow our digital revenue streams. This key leadership role will be responsible for developing and executing a comprehensive digital sales strategy, overseeing the performance of our programmatic advertising platforms, and driving innovation across our digital product offerings.  This is a very high-profile role within the organization that will be key to growing our digital revenue.
 

Key Responsibilities:

• Sales Leadership:
  • Develop and execute a strategic sales plan to achieve ambitious revenue targets across all digital channels, including video, display, and programmatic advertising.
  • Partner with local sales leaders to build tools that can be leveraged by all parts of the sales organization.
  • Grow and manage agency holding company relationships with the Chief Investment Officers and provide expertise to drive revenue.
  • Identify and pursue new business opportunities within the digital advertising landscape.
  • Stay abreast of industry trends and competitive landscapes to identify new revenue streams and optimize sales strategies.
  • Lead discussions with measurement, technology, and platform partners on behalf of national digital sales org.

• Product Strategy & Development:
  • Work with product teams to execute the product roadmap for the company's digital and programmatic advertising platforms.
  • Integral lead to work with multiple vendors and industry groups.
  • Collaborate with engineering, product, and data science teams to develop and launch innovative new products and features.
  • Lead data and Identity strategy in partnership with local sales leadership and data science team
  • Ensure the seamless integration of programmatic advertising solutions across all platforms.
  • Drive continuous improvement of the user experience for both advertisers and publishers.
  • Partner with operations and monetization teams to ensure efficient inventory utilization.
  • integral lead with multiple vendors and industry groups, and experience necessary

• Programmatic Advertising:
  • Oversee the performance of programmatic advertising platforms, including DSPs, SSPs, and exchanges.
  • Optimize yield and maximize revenue through data-driven strategies and advanced programmatic techniques.
  • Ensure compliance with industry standards and regulations related to programmatic advertising.
  • Explore and implement new programmatic technologies and solutions to enhance revenue and efficiency.

• Team Management:
  • Lead and mentor a high-performing sales team, providing coaching, motivation, and professional development opportunities.
  • Foster a collaborative and results-oriented team environment.
  • Develop and implement key performance indicators (KPIs) to track progress and measure success.
  • Provide regular performance reviews and coaching to team members.

Qualifications:
- 10+ years of experience in digital media sales, with a strong focus on programmatic advertising.
- Proven track record of exceeding revenue targets and building successful sales teams.
- Deep understanding of the programmatic advertising ecosystem, including DSPs, SSPs, exchanges, and data management platforms (DMPs).
- Experience with data-driven decision making and using data to optimize sales and product performance.
- Strong leadership, communication, and interpersonal skills.
- Ability to thrive in a fast-paced, dynamic environment.

Bonus Points:
- Experience with ad tech platforms such as Freewheel, Google Ad Manager, IAS, Magnite and others.
- Experience with data science and machine learning applications in advertising.
- Experience with CRM platforms such as Salesforce.

- Have worked previously with digital political agencies.

Salary Range: $300,000 - $375,000 + 40% bonus target