Customer Lifecycle Marketing Manager

About the Company:

Industrious is the largest premium workplace-as-a-service provider and home to the highest-rated workplaces in the industry. Everything we do comes down to creating great days for teams of all sizes and stages, including our own. We believe that what makes a great day at work is the people on your team and the problems you get to solve together. We’re looking for people who love thinking outside the box and thrive in a truly collaborative setting. As teammates, we encourage new ideas and toast every win. We’re excited about having a meaningful impact on people’s workplace experience.  

Great days also start when everyone can be their authentic self at work. Diversity of backgrounds, thoughts, and ideas is critical to our success in delivering great workplace experiences, both for our members and for each other. Industrious is committed to creating an inclusive, respectful environment that embraces your individuality and quirkiness. You are valued for who YOU are. We celebrate our people as individuals who can accomplish great things when we work together as one team.

To learn more, visit www.industriousoffice.com/careers.

About The Role

At Industrious, we’re building a world-class coworking experience that combines thoughtful design, hospitality, and flexibility. We’re looking for a customer-obsessed Lifecycle Marketing Manager to play a key role in driving new member acquisition and retention through innovative, data-driven campaigns. 

This role is critical for accelerating our growth efforts and creating a seamless journey from prospect to customer, while also managing the end-to-end lifecycle for our core member base. Reporting to the Senior Manager of Lifecycle Marketing, this role is ideal for a marketer who thrives at the intersection of creativity and analytics and enjoys rolling up their sleeves to execute. You are also a kind, thoughtful, quirky team player who doesn’t take themselves too seriously.

Key Responsibilities

• Create, schedule, and send email communications that drive awareness around new locations, upcoming events, and exciting promotions.

• Assist with the deployment of automated lead nurtures, ensuring we effectively guide prospects through the consideration phase.

• Oversee and optimize Industrious’ referral program, driving adoption and identifying opportunities to grow business revenue through the program..

• Manage our direct mail campaigns, including segmentation, testing strategy, and reporting on performance.

• Maintain “local playbooks” to ensure consistent marketing practices across all Industrious markets.

• Track industry trends to surface new, opportunistic ideas for differentiating Industrious from competitive offerings.

• Collaborate cross-functionally with design, operations, and sales to ensure marketing programs are executed seamlessly.

• Regularly analyze campaign data and share actionable insights with the broader marketing team, highlighting CRM's impact on business KPIs.

You Are:

• A customer-centric marketer with a proven track record in a similar Lifecycle Marketing role – driving commercial results around customer acquisition, lead nurture and retention.

• A HubSpot wiz with deep experience deploying emails and reporting on performance.

• Highly organized with strong project management skills; able to juggle multiple projects in a cross-functional environment.

• Excited about data and exhibit an analytical mindset with a comfort in interpreting performance metrics and making recommendations.

• A creative thinker who enjoys testing new approaches and uncovering growth opportunities.

• A strong communicator who can work collaboratively across teams.

• Kind and thoughtful – a team player who doesn’t take themselves too seriously. 

Qualifications & Requirements

• 3+ years of experience in Lifecycle Marketing with a focus on driving user acquisition and retention through multi-channel strategies.

• Hands-on experience building and executing marketing campaigns with proficiency in marketing automation tools and CRM platforms (Hubspot a plus).

• Strong communicator who can effectively present ideas, findings, and campaign results to key stakeholders. 

• Project management skills, with the ability to manage multiple priorities and meet tight deadlines.

• Skilled at analyzing data and adjusting strategies to optimize campaign performance. 

• Collaborative and adaptable team pl