Performance Marketing Lead

Position Summary

Everything we do at Samsung is driven by an unyielding passion for excellence —and an unfaltering commitment to develop the best products and services on the market. In today’s fast-paced global economy, change is constant and innovation is critical to a company’s survival. As we have done for over 80 years, we set our sights on the future, anticipating market needs and demands so we can steer our company toward long-term success. As our performance marketing lead, you will have an integral part in ensuring we stay on top of the market and continue to enrich and simplify the consumers’ lives.

Samsung continues to grow and is now looking for a Performance Marketing Lead for our Nordic D2C (direct-to-consumer) Team. In this position, you will play a key role in developing the traffic acquisition to samsung.com. This includes planning, executing, and optimizing paid marketing activities, including SEM, Social, Display, Affiliate, etc.

You will collaborate closely with the other Performance Marketing Lead in the team. The D2C team reports to the Head of D2C Marketing, Julia Schuchardt.

Role and Responsibilities

With this role, our goal is to maximize the Samsung.com commercial results with the given media budget and tools. Collaborating with the Nordic eStore Team, local media agency, Category Marketing Teams, and European Office is key to get there.  

D2C is a quite new part of Samsung Nordics. If you join us now, you will be able to drive change, test new channels and tools and help develop the structure and processes to reach a best-in-class media strategy and eCom result for the Nordic markets.

The main tasks of the role are:

• Responsibility for eCommerce media budget and PO management
• PIC for the full media process from briefing to implementation and KPI analysis
• Key point of contact for the day-to-day management of the agency
• Implement and review cross-channel media to maximize sales results of campaigns and new product launches
• Oversee assets creation and localization
• Accountable for eCommerce traffic and revenue targets by driving media efficiency
• Define media investment and channel mix to ensure digital performance marketing success
• Analyze campaign performance and report learnings to optimize future strategies

Skills and Qualifications

Having read all of the above, if you feel that this role is for you, of course now you want to know what we are looking for.

There will be several stakeholders and projects that you will manage simultaneously. It is important in this role that you have great communication skills to be able to build fruitful relationships and collaborate effectively.

We work with Adobe Analytics and Google Analytics. You will need strong analytical skills to make sure that we use data to make the correct decisions.

To be able to be successful on the role you need:

• At least 3-5 years’ experience of working with eCommerce traffic acquisition and digital marketing
• Deep knowledge of digital marketing. Experience in digital media planning, and good knowledge of common media platforms and formats. Such as Google Marketing Platform, Meta, TikTok, Snap, Affiliate Marketing platforms, and Product Feed Management solutions
• Excellent understanding of the relevant KPI:s and how these can be optimized over time
• Ability to interrogate local market plans to ensure they are best in class and deliver against both brand and commercial objectives
• Fluency in English

It’s a bonus if you also have:

• Experience in handling media budgets for more than one country.
• Fluency in any of the Nordic languages

Some of our benefits include:

• We offer a result-based bonus
• Staff Sales and discounts
• ITP pension and possibility for salary exchange program
• Insurances
• Fully equipped gym
• Parental pay top-up

…And more!

Samsung is a dynamic company in a fast-moving industry, and there are many opportunities to grow and develop!

Selection and interview process is ongoing. Please apply as soon as possible but no later than 2023-12-29. We look forward to get your application!

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