Account Executive, Client Leadership

Company Description

Dentsu Creative US is comprised of audacious thinkers and award-winning collaborators across the United States who blend local knowledge with global expertise. Choosing substance over stunts, our Modern Creative mandate is about unlocking sustained growth and holistic impact for brands in ways that Create Culture, Change Society and Invent the Future. Our borderless approach allows us to assemble the best talent around each brief, tapping into the expertise of the 9,000+ people in dentsu international’s global creative network. This integrated model also allows our talent to learn about and explore the breadth of career possibilities within Dentsu Creative.

Dentsu Creative is a collective of agencies at the forefront of culture and innovation. Formed in January of 2021, we are one of the most globally awarded teams across the Dentsu network. Composed of dentsuMB, 360i, and Isobar, amongst other notable agencies, we work with clients to provide solutions that meet people at every single point of their brand journey and are committed to upholding a culture of diversity, equity, and inclusivity.

We are champions for meaningful progress and we strive to be a force for good—for our people, for our clients, for the industry and for our society. We keep our people at the center, creating space for growth, understanding, and learning so they can thrive. We embed diversity, in our mindset, in our solutions and in our teams to empower an inclusive, equitable and culturally fluent environment. Building this culture within our teams makes us better collaborators with each other and with our clients, driving better outcomes for all.

Job Description

Account Executives must ensure activation teams are armed with the most up-to-date brand information, guidelines, and production playbooks, as well as the right tools and support needed to execute brilliantly! This role is closely attuned to how markets are activating and performing, and responsible for business intervention as needed. The Account team is a cross channel team, that partners with central client leads daily, to evaluate, extract, and provide insights that guide activation strategy for on, off and non-premise events.

Primary Responsibilities:

Help develop central activation plans and budgets across all brands / programs, channels, and departments 

Forecast, track, and reconcile activation budgets

Estimate event costs by brand, program, market, and tier

Deploy market budgets and event allocations by brand, channel, and program 

Help build annual, quarterly, and incremental event plans including the planning process, timelines, and communication to internal and external stakeholders 

Guide activation strategy based on experiential objectives

Track performance and provide regular / reoccurring insight reports by market, brand, and program

Streamline communications to-and-from from Field Activation to ensure Brand x Central x Field alignment  

Create and provide up-to-date activation guidelines for brands / programs

Update programs with new brand direction, market insights, seasonal changes, POS, assets, best practices, etc. 

Ensure activation teams are using all current activation elements, assets, POS, uniforms, etc. needed to execute

Provide day-to-day brand guidance and central support to local event activation teams

Lead central projects that drive work improvements or efficiencies

Socialize success and opportunities to regions and Diageo marketing community 

Serve as the daily POC and partner for Diageo clients 

Qualifications

• Consumer marketing and or relevant agency experience preferred
• Project and time management skills
• Experience executing experiential events / projects within a marketing or communications environment
• Strong written and verbal communication skills 
• Ability to multi-task and manage multiple workstreams at once 
• Experience with creating presentations preferred
• Client relationship building / service skills
• Budget management skills and experience
• Performance driven with ability to set and achieve goals 
• Data driven and analytical mindset
• Organized and detail oriented
• Ability to work within a cross functional team (in office or remote)
• Knowledge and experience in spirits / beer industry is preferred
• Proficient in Microsoft Excel, Word, PowerPoint, Keynote and Outlook

Additional Information

The anticipated salary range for this position is $51,000 - $83,375. Salary is based on a range of factors that include relevant experience, knowledge, skills, other job-related qualifications, and geography. A range of medical, dental, vision, 401(k) matching, paid time off, and/or other benefits also are available. For more info