Service Designer Customer & User research expertise, Digital product development

<p><span><em>MacGregor is a leader in sustainable maritime cargo and load handling with a strong portfolio of products, services and solutions. Shipbuilders, shipowners and operators are able to optimise the lifetime profitability, safety, reliability and environmental sustainability of their operations by working in close cooperation with MacGregor.</em></span></p> <p> </p> <p><b>Shape your journey onboard and offshore with us </b></p> <p> </p> <p>Our company is undergoing an exciting transformation that aims at creating and delivering lifetime value for our customers. Digital products and services are at the heart of this transformation, playing a critical role in driving innovation and delivering exceptional customer experiences.</p> <p> </p> <p>Now we are looking for a passionate and experienced Service Designer with capabilities and interest in user and customer research. In this role, you will be responsible for designing end-to-end digital services that align business goals with user needs. Your expertise in conducting, analyzing, and synthesizing user and customer research will play a critical role in shaping our digital offerings, ensuring they are user-centered, intuitive, and impactful. You will be responsible to design services and features based on customer needs, and ensure they are easy to use and meet the customer’s demand.  </p> <p> </p> <p>Acting within the digital development team, you will be surrounded by enthusiastic and talented colleagues, always believing the best results can be reached by an open and collaborative team. You’ll be asked to contribute to finding solutions of all kinds and developing our vision together, using all your creativity, expertise and experience. You will gain a team you can trust on, giving you all the support necessary so together we can shape MacGregor’s future in the digital maritime landscape.</p> <p> </p> <p>This role is part of our Global Services Division. Reporting directly to the Senior Manager, Digital Development. This position can be based in Sweden, Germany, the Netherlands or any other MacGregor location in Europe. </p> <p> </p> <p><b>Main tasks and responsibilities</b></p> <p> </p> <ul> <li>Design seamless and engaging services across touchpoints, balancing customer experience and operational feasibility</li> <li>Identify opportunities to optimize and innovate services, adding value for users and the business, and ensure smooth handover of UX/UI designs to developer</li> <li>Support digital product management in understanding customer needs, particularly for our condition monitoring product, by conducting user research (interviews, surveys, usability tests) to identify pain points and opportunities</li> <li>Co-design user-centric services with users and stakeholders, leading workshops (e.g., ideation, journey mapping) to align stakeholders and drive innovation</li> <li>Collaborate with product teams, cross-functional teams, business stakeholders to create user-centered designs and artifacts, optimize services and develop new concepts</li> <li>Translate insights into actionable recommendations while advocating for a facts-driven, user-focused approach across teams</li> <li>Develop prototypes to test concepts, gather feedback, and iterate designs based on insights, research, and business needs</li> <li>Effectively communicate design solutions and insights effectively to stakeholders at all levels internally and externally, ensuring clear understanding of service usage and facilitating learning for both customers and stakeholders</li> </ul> <p> </p> <p>You are a holistic systems thinker with the ability to see the bigger picture and connect dots. The ability and curiosity to quickly learn something new with both guided training and self research are keys to succeed for this role and in this team. </p> <p> </p> <p><b>What you’ll need to succeed </b></p> <p> </p> <ul> <li>3+ years of experience as a Service Designer, User/Customer Researcher, or in a similar role</li> <li>Proven expertise in planning, conducting, and analyzing user/customer research across the digital product/service lifecycle</li> <li>Proficient in Figma, Miro, and other service design/prototyping tools, with an understanding of human-centered design, design thinking, and research methodologies. UX &amp; UI design experience is beneficial</li> <li>Skilled in leading workshops, co-creation sessions, and customer interviews, with storytelling and presentation abilities to share insights and design decisions</li> <li>Collaborative, empathetic, passionate about solving complex challenges, continuously learning something new, and incorporating feedback</li> <li>English language - both verbal and written</li> <li>Ability to travel occasionally as the team and customers are spread across the Europe</li> </ul> <p><br/> <b>You will be part of</b></p> <p><br/> By joining MacGregor, you will be able to work closely with leading industry professionals, developing and implementing new concept