Creative Director, Copy

Who We Are:

160over90 is an award-winning global marketing agency which forges stronger human connections and creates shared moments where people feel something real. With 800 thinkers, doers, and makers across every cultural corner of the world, the agency offers a full-service, channel-agnostic approach and a deep connection to the people, places, and properties that drive the conversation of tomorrow. 160over90 works with leading brands including AB InBev, Amazon, Coca-Cola, DP World, Macy’s, Marriott International, McDonald’s, Verizon and Visa. 160over90 is part of WME Group, a global representation business comprising the world’s leading talent, intellectual property and brands.

 The Role and What You’ll Do:

As a creative lead, you have a passion for the latest in digital and a deep understanding of traditional brand building. You get excited by not just making great work, but by making great work that actually works. You lead in the creation of breakthrough cross-channel campaigns that help clients make their dent in culture and get our agency talked about.

You’re a little obsessed with everything. You are a creative chameleon that can flex across a variety of platforms including developing social, digital, experiential, OOH, PR and traditional. You can lead a brainstorm, develop a campaign and advocate for the team in client presentations and within agency walls.

You’re not just whip smart, you’re fast. You work well in a time crunch and work even better when challenged to do something entirely new. You enjoy selling ideas in as much as making them.

You’re a master storyteller no matter the medium. You care about the craft and about the people around you. You’re accountable, organized and a true collaborator across every discipline.

• Self-starter who goes above and beyond, and consistently seeks new ways to elevate the agency’s creative product
• Able to deliver concise and clear feedback to assigned creative teams 
• Deliver outstanding creative and results, working collaboratively within a cross-disciplinary team and environment (Creative teammates, strategists, media planners, PR leads and account team) to ensure creative work is on-brand, works hard and stands out amongst the rest
• Ability to lead creative teams to big ideas and craft a compelling brand narrative uniting all other disciplines in a single deck.
• Ensure consistency and efficacy of creative
• Concept creative from brief to end product with the ability to self-manage multiple projects and tight timelines
• Work within the client’s established brand voice while pushing their creative boundaries.
• Leverage strategic thinking to create campaigns that solve for consumer needs and business goals
• Successfully advocate creative ideas by confidently presenting to leadership, stakeholders and clients
• Articulate and rationalize creative decisions with strategic insights
• Drive business decisions and apply learnings to evolving best practices

• Stay consistently relevant and up-to-date on all marketing trends and culture in effort to bring fresh ideas, sharing with peers and the broader team
• Proactively research and develop innovative ideas for clients’ brand
• Develop and curate exceptional concepts for a wide range of advertising including content, digital, experiential, OOH, Creator, PR and traditional media.
• Ability to manage up while simultaneously inspiring teams
• Partner with project managers and account teams across the life span of a project
• Bring to life ideas for new business pitches and existing clients across presentations and production
• Work effectively with all stakeholders to complete projects within timelines and budget parameters
• Receptive to client feedback and adaptability in creative development process; give direction to creatives from leadership and clients
• Drive overall creative aesthetic and concept creation, bringing innovative ideas to life both visually and verbally
• Conducting ongoing performance reviews of the team and provides team members with opportunities to grow and thrive creatively

You Have These:

• 10+ years of experience within an ad agency or similar setting
• Develop and maintain strong client relationships
• Degree in advertising, English, marketing/communications or similar field
• Be fearless and not afraid to fail
• A natural curiosity for the unique, the buzz-worthy and the culturally relevant with a willingness to push forward brave, new ideas
• The optimism to think bigger, the curiosity to dig deeper, and the passion to do better
• The ability to adapt to new ideas, processes, and business