Martech Lead, NA

• Location: Morristown, NJ

About the job

As the North American (NA) MarTech lead, you will be responsible for overseeing the development and implementation of marketing technology solutions that support the acquisition and retention of customers. You will play a pivotal role in managing our technology stack, optimizing our use of zero-party and first-party data, and building a vibrant community to foster customer loyalty and maximize customer lifetime value.

At Sanofi Consumer Healthcare, we build trusted and loved brands that connect with hundreds of millions of consumers worldwide. Our ambition is to enable better self-care for individuals and communities, while also contributing to a healthier planet. To achieve this, we need people who can shape the future of our business and help us on our journey to becoming the best fast-moving consumer healthcare company in and for the world.

Main responsibilities:

• Strategy Development and Implementation: Craft and execute a comprehensive MarTech strategy that integrates seamlessly with the company's broader marketing and business objectives. Ensure the alignment of this strategy with the customer journey, from early touchpoint acquisition, brand engagement, and loyalty goals.

• Data Acquisition and Utilization: Lead the acquisition and strategic use of zero-party and first-party data to create personalized marketing campaigns, create higher value interactions, and create deeper understanding of our customers’ needs and behaviors. Develop policies and procedures for ethically collecting, storing, and utilizing customer data.

• Creative Campaign Leadership: Direct the integration of creative concepts work with digital solutions (working in collaboration with the creative excellence and in house design team for consistency of creative ideas) to enhance campaign effectiveness. Collaborate with creative teams to ensure that marketing campaigns are innovative and effectively utilize multimedia content to engage different customer segments at different stages in the funnel.

• Community Management and Engagement: Oversee and expand community management efforts to strengthen customer relationships and loyalty. Develop strategies that utilize forums, social media, and other platforms to foster a sense of community and encourage direct engagement with the brand.

• Technology Management and Innovation: Manage the marketing technology stack, in-house and third party, to ensure it supports strategic goals effectively. Evaluate and implement new technologies that can improve marketing efficiency and outcomes. Keep abreast of industry trends to maintain a competitive edge and propose innovative tech solutions.

• Performance Measurement: Continuously measure the performance of marketing technologies and strategies to determine their ROI and impact on customer acquisition, conversion rates, and overall customer lifetime value. Use insights to refine strategies and improve outcomes.

• Creative and Technological Collaboration: Foster a collaborative environment between cross functional peers and brand teams to ensure that technology and creativity merge to produce impactful marketing campaigns. Encourage ongoing communication and idea-sharing to leverage cross-disciplinary strengths.

• Vendor and Stakeholder Management: Manage relationships with technology vendors, service providers, and internal stakeholders to ensure project goals are met and technologies are effectively integrated into the company’s marketing efforts.

• Lead and nurture a team 5-6, some of which are people managers themselves

About you
 

• Experience: 15+ years of experience working for CPG or consumer health company; agency experience is a plus. Proven experience in a MarTech leadership role, with a strong understanding of digital marketing ecosystems and customer data management platforms. Experience in creating new marketing capabilities to support experience planning and product innovation.
• Soft and technical skills: Analytical, communication, and leadership skills. Data-driven decision-making, managing cross-functional teams, and building customer engagement online, AI and machine learning tools for marketing optimization, and implementation of marketing technology solutions.
• Education: Bachelor's degree in marketing, IT or a related field, master's preferred.
• Languages: English.

Why choose us?

• Bring the miracles of science to life alongside a supportive, future-focused team.
• Discover endless opportunities to grow your talent and drive your career, whether it’s through a promotion or lateral move, at home or internationally.
• Enjoy a thoughtful, well-crafted rewards