Senior Manager, B2B Marketing Operations - Mobile

Position Summary

Headquartered in Ridgefield Park, N.J., Samsung Electronics America, Inc. (SEA) is a leader in mobile technologies, consumer electronics, home appliances and enterprise solutions. From our humble beginnings to our position today as a tech leader, our passion for innovation has been the common thread throughout our history. We’ve grown into one of THE most recognized global brands. We consider ourselves “relentless pioneers” that push boundaries and defy barriers. The company pushes beyond the limits of today’s technology to provide groundbreaking connected experiences across its large portfolio of products and services, including mobile devices, home appliances, home entertainment, 5G networks, and digital displays. As EPA’s ENERGY STAR® Corporate Commitment Partner, SEA is dedicated to making a positive impact on the environment through its eco-conscious products, practices, and operations.

People | Excellence | Change | Integrity | Co-Prosperity

Role and Responsibilities

The Senior Manager of B2B Marketing Operations will report to the Director of B2B Marketing and is responsible for developing all vertical/product marketing execution strategies through quantitative and qualitative data-driven analysis of full funnel marketing KPIs.  This role will provide guidance and leadership to inform the executive team of the core industry marketing engagement tactics and investments to reach critical product/vertical audiences through various routes to market.  The Sr. Manager will be responsible for ensuring effective communication and alignment across all marketing teams within B2B and across the greater Samsung business.

Core Responsibilities:

• Create performance management KPIs and provide analysis of the outcomes to inform future state marketing
• Advance and evangelize marketing campaign strategies that showcase Samsung as an industry leader for core vertical solutions.
• Develop investment mix models that deliver strong ROI campaigns through our owned and partner-led marketing teams.
• Continuous analysis of the market with focus on core industry verticals (ex: Retail, Finance, Manufacturing) to understand their audience demographics, engagement platforms, and our competitive positioning.
• Provide selection criteria, direction, and budget management to multiple 3rd party agencies to provide outsourced campaign performance evaluation. 
• Accountability for comprehensive full-year (by month) marketing budget, including allocation/communication to cross-functional teams, submission of marketing plans, alignment with financial operations to ensure budgetary controls, and in-cycle adjustments to ensure full utilization.
• Ad-hoc requests: Excel Reports, Strategy Decks

Market & Competitive Analysis:

• Competitive analysis of our top competitors' positioning, projected investments, and marketing execution to create benchmarks for ensuring Samsung showcases itself as a best-in-class brand inside our targeted industry verticals.
• Develop a deep understanding of the sales process across all product categories and routes-to-market (IT Channel, Carrier, Digital, Events, and Sales Enablement).

Skills and Qualifications

Minimum Qualifications

• Bachelor's Degree required
• 10+ years relevant experience
• Experience with commercial technologies or consumer electronics
• Excellent written & oral communication skills with proven ability to provide clarity in complex situations
• Experience producing highly effective presentations to communicate with internal and external customers and executives.
• Passion for creating great customer experiences and for solving problems
• Ability to work independently, quickly, and thoroughly to prioritize and complete tasks and meet deadlines
• Highly motivated and self-driven
• Team player and ability to collaborate with cross-functional stakeholders for best outcomes
• Organized, detailed, goal-driven, and achievement-oriented
• Able to critically evaluate data and plans
• Able to think strategically and tacti