Lifecycle Marketing Lead

Our mission: to eliminate every barrier to mental health.

At Spring Health, we’re on a mission to revolutionize mental healthcare by removing every barrier that prevents people from getting the help they need, when they need it. Our clinically validated technology, Precision Mental Healthcare, empowers us to deliver the right care at the right time—whether it’s therapy, coaching, medication, or beyond—tailored to each individual’s needs.

We proudly partner with over 450 companies, from startups to multinational Fortune 500 corporations, as a leading provider of mental health service, providing care for 10 million people. Our clients include brands you use and know like Microsoft, Target, and Delta Airlines, all of whom trust us to deliver best-in-class outcomes for their employees globally. With our innovative platform, we’ve been able to generate a net positive ROI for employers and we are the only company in our category to earn external validation of net savings for customers.

We have raised capital from prominent investors including Generation Investment, Kinnevik, Tiger Global, Northzone, RRE Ventures, and many more. Thanks to their partnership and our latest Series E Funding, our current valuation has reached $3.3 billion. We’re just getting started—join us on our journey to make mental healthcare accessible to everyone, everywhere.

Spring Health is transforming mental healthcare through innovative solutions that remove barriers, meet the needs of diverse populations, and deliver measurable impact for our customers. We partner with payers, providers, and employers to improve mental health outcomes at scale.

Spring Health is looking for a growth-minded Lifecycle Marketing Lead to own and optimize the end-to-end journey for our direct-to-consumer (D2C) Spring members. This is a key individual contributor role focused on engaging members from the moment they sign up—through activation, ongoing care, and sustained mental health improvement.

You will develop and execute lifecycle marketing strategies that drive engagement, appointment bookings, and ultimately long-term health outcomes. Reporting to the Director of Lifecycle Marketing, you’ll partner cross-functionally with D2C Product, Engineering, Data, and Design teams to build high-impact, scalable programs that deepen member engagement and deliver measurable value.

This role is ideal for a senior lifecycle marketer with deep experience in D2C growth and retention, a strong testing mindset, and a passion for improving lives through mental healthcare.

Please note that this is a hybrid role based in New York City, with an expectation to be in office 3 days a week. Our office is located at 60 Madison Avenue. 

What You’ll Be Doing

Own and Optimize the D2C Member Lifecycle

• Design, execute, and optimize multi-channel marketing strategies (email, SMS, push, in-app, direct mail) that move D2C members through the funnel—from sign-up and onboarding through to ongoing care and health outcomes.
• Build personalized, automated lifecycle journeys that reduce drop-off, drive follow-up actions, and increase the rate and frequency of care engagement.
• Identify friction points in the D2C journey and develop targeted messaging and programs to improve activation, retention, and re-engagement.
• Partner with Product and Data teams to create timely, relevant interventions that influence behavior and health outcomes.

Lead Experimentation & Continuous Improvement

• Own a test-and-learn roadmap focused on optimizing performance across lifecycle campaigns.
• Run A/B and multivariate tests across creative, channel mix, timing, and segmentation strategies.
• Analyze behavioral and usage data to build hypotheses and improve touchpoint relevance.
• Stay up-to-date on D2C engagement strategies and bring innovative thinking to the table.

Collaborate Cross-Functionally to Drive Impact

• Act as the marketing lead for our D2C member experience, collaborating closely with D2C Product, Data, Design, Engineering, and Clinical teams.
• Partner with Clinical Content and Creative to ensure all messaging is empathetic, accurate, and brand-aligned.
• Work with Marketing Ops and Martech to scale infrastructure and maintain operational excellence.
• Coordinate with othe