Field Marketing and Demand Generation Director

FICO (NYSE: FICO) is a leading global analytics software company, helping businesses in 100+ countries make better decisions. Join our world-class team today and fulfill your career potential!

The Opportunity

"Are you a dynamic marketing leader with a passion for demand generation, cutting-edge technology, and compelling storytelling? This role offers a unique opportunity to drive impactful marketing strategies, accelerate pipeline growth, and shape the future of FICO’s software solutions." - Vice President, Demand Generation

What You’ll Contribute

• You have no direct reports, but you’ll lead the coordination of a team of outstanding colleagues in Product Marketing, Digital Marketing, Events, pre-sales and more to strategically build account-based marketing campaigns that generate new opportunities and pipeline for FICO software solutions. 

• You’re equally adept at both Demand Generation and Field Marketing. We use every marketing tactic to tell the FICO story and start sales conversations. 

• Manage to allocated marketing budget. 

• Build and maintain partnership with the NORAM Sales leadership team and nurture the relationships with Sales teams. 

• Develop strategy for participating in industry conferences and trade shows, e.g., identify highest impact venues and optimal format including involvement of founders. Ensure FICO participation drives significant lead generation and maximizes ROI. 

• Facilitate introductions for Sales leadership with major customer prospects at the highest levels of the organization. 

• Develop ongoing relationships with key customer accounts, industry leaders, and other professionals as needed. 

• Provide feedback and guidance to the Product Marketing team on the performance of content, recommendations for improvement, and advice on content that should be developed.

• Identify growth opportunities for FICO within the context of our fiscal sales plan and multi-year regional strategy. 

What We’re Seeking

• A passion for technology.  You’re excited to learn about software solutions and the specific value they can deliver to prospects and customers. 

• Storyteller. Deep understanding of marketing at the top of the sales funnel. Translates product features and functions into stories that help our target audiences visualize how their businesses could be running.  Excellent writer and honest communicator. 

• Deep knowledge of complex selling environments in the B2B technology world and what it takes to build brand and product awareness and pipeline. 

• Empathy. Ability to learn our target accounts and personas and put yourself in their shoes in order to craft and deliver messaging and experiences that resonate with them. 

• Relentless Execution.  You are always executing.  If you’re not succeeding, you’re learning and using your knowledge and creativity to adjust your strategies until you do.  

• Maturity and skill in collaborating with senior executives, customers, and sales teams to align on goals and work through business challenges. 

• Creative. Thinks outside-the-box when it comes to messaging and finding unique ways to engage our target audience. 

• Data-driven.  Understands the key metrics that are used to assess performance. Leverages campaign data to inform and revise strategies, messaging, and tactics. Doesn’t get down when tactics fail or underperform but uses this as a challenge to drive fresh thi