Content Lead, Online Communities EMEA

Hi, I’m Anum, Head of Content & U.S. Community here at Ashby. I joined Ashby in 2023 to develop and lead our content marketing strategy. From producing endless content formats in the pre-IPO days of HubSpot to running (and later selling) my own media startup, my 12+ years in the industry have been filled with opportunities to push the needle of how content should evolve within an organization. I’m fortunate to be at a company where leadership is fully bought into the value of content and where written communication skills are a requirement for everyone who joins the marketing team. This allows me to avoid the gloom of a service-oriented content team that is simply shipping blindly and managing copywriting requests to instead building a one-of-kind strategic team that owns key content pillars including our Offer Accepted podcast, senior talent leader courses on Hiring Excellence and AI, and all sessions for our Ashby One conference.

One of the most important elements of our entire marketing strategy is our investment in Community. Rather than sitting in one team, Community is spread across every marketer’s scope of work in some form. Expanding the Ashby Community was one of the callouts in our Series D fundraise. To help us further strengthen this muscle, we’re looking for a Content Lead to take ownership of Online Communities, which is currently owned across the team. As the director of the team, I have owned LinkedIn monitoring to date (which may surprise some, but shows how we think of this channel as a strategic investment vs a “channel to monitor”). Shannon Ogborn has brought our RecOps Community to an incredible state ready for further exploring as she doubles down on in-person Community initiatives. And so many conversations are emerging organically about Ashby, which means the way in which we help show up for the people showing up for us needs to advance.

This role isn’t just a digital moderator, it’s someone who will champion our strongest advocates and build needed resources for the industry that are largely absent today. We’re looking for someone interested in exploring how AI can help you unlock more productivity in a traditionally manual role, become a trusted voice in talent and recruiting circles, and help surface insights that get embedded across our Marketing team strategy.

You may be curious as to why this role sits on a Content team. We believe Content is the core of what makes a great Community experience: The resources, communication, and conversation all come from excellent written and verbal skills. We believe the work threads nicely and allows you to do interesting and exciting work as your career at Ashby evolves.

In true startup fashion, my 2.5 years at Ashby has seen a range of projects outside the traditional content role, from developing our annual company Keynote to leading PR for our Series C&D raise. I share this to reflect the special team we’re building at Ashby: one filled with people who are just as passionate about untangling big, complex challenges as they are about rolling up their sleeves to do the critical foundational work that enables us to stand out in our space. I promise to be right in the weeds with you to solve projects big and small together.

What you’ll be responsible for in this role

Shape Ashby’s organic Reddit presence.
You’ll build and own Ashby’s strategy for how we show up in recruiting-focused Reddit communities — defining our engagement tone, managing the u/Ashby account, launching the r/Ashby subreddit, and ensuring our voice is consistent, credible, and transparent. You’ll monitor mentions and trends with AI tools, respond thoughtfully to misinformation, and foster authentic discussion around topics that matter to recruiters and recruiting ops professionals.

Grow and energize our Recruiting Operations Slack Community.
You’ll evolve our existing RecOps Slack group from a quietly growing space into a vibrant hub of discussion, knowledge-sharing, and connection. From conversation prompts and AMAs to collaborative workshops, you’ll shape how members engage and find value while always ensuring the community remains practitioner-first and non-promotional.

Translate conversation into insight.
You’ll synthesize what you hear across Reddit, Slack, and Linkedin to surface patterns, feedback, and sentiment shifts that inform Ashby’s marketing, produc