Copywriter Sr. - Marketing Team

What are you going to do here?

We are seeking a creative copywriter to join our marketing team. You will be responsible for creating high-quality, compelling and persuasive content that drives awareness, attracts and engages the target audience for our two brands: Zup Innovation and Stackspot, both focused on technology professionals. 

Your primary focus will be on producing content for various marketing channels, such as social media, website, newsletters, rich materials, emails, landing pages, sponsored events etc.

Responsibilities:

• Craft engaging and concise copy for social media platforms, such as LinkedIn, Instagram, Twitter, YouTube video scripts. Execute the content calendar and be part of the strategy definition, including media campaigns, adapting the messaging to fit each platform's unique style and engage the target audience effectively
• Develop website copy that is concise, and persuasive. This includes creating engaging landing pages, about us sections, and other web content that effectively communicates the brand's message and encourages visitors to take action

• Support production of engaging newsletters and email marketing for different target audiences. Educate the readers about our product and convert them to book a demo and talk to our specialists. Also provide insights about the latest trends and advancements in the technology industry

• Review the rich materials produced by our partner agency such as whitepapers and eBooks, collaborate with subject matter experts to create in-depth content that provides valuable insights and solutions to industry challenges

• Sponsored Events: understand the target audience, the goals of the event, and the unique selling points of the technology being showcased. Help to drive attendance, engagement, and overall success

• Work closely with our SEO to identify relevant keywords and incorporate them strategically into your content to improve organic search rankings and drive targeted traffic and also with the Product, Growth, Design and Audiovisual teams to roll out the content plans

• Conduct audience research and stay updated with industry trends: gain a deep understanding of our tech target audience and their needs, desires, and pain points.  Present these brainstorms and benchmarks to the marketing team and other stakeholders

• Analyze and measure performance: Monitor the performance of your content using analytics tools. Track key metrics, such as website traffic, engagement, and conversion rates. Use these insights to optimize content and improve overall performance

 

What do we expect from you?

• Fluent English writing and communication
• Proven experience as a Copywriter (ideally for technology)
• Knowledge of inbound marketing principles and strategies
• Excellent writing and editing skills with a strong attention to detail
• Familiarity with SEO best practices and keyword optimization
• Proficiency in using content management and analytics tools
• Strong communication and collaboration skills
• Creative thinking and problem-solving abilities