Senior Marketing Automation Specialist

About Campus

Campus is on a mission to accelerate the talent of tomorrow and reimagine what college can (and should) be. The problem is clear: college costs have skyrocketed, but outcomes haven’t. Traditional college hasn’t kept up with the aspirations of today’s students—and they can’t afford to wait.

At Campus, we’ve built a two-year, accredited college where students learn from top professors at universities like Princeton, Stanford, and Howard, in live, online classes. Our students graduate with in-demand business and AI skills—ready to launch their careers or transfer to top four-year universities. Our unique approach is grounded in a pioneering technology platform and a heavily-researched student success model that offers students dedicated advisors and on-demand tutoring and coaching. We were also named one of Fast Company's Most Innovative Companies of 2024. 

We’re backed by an exceptional investor team that believes deeply in our vision for the future of education, including General Catalyst, Founders Fund, Bloomberg Beta, 8VC, Rethink Education, Sam Altman, Jason Citron, Shaquille O’Neal, and others. 

The world has changed. Higher ed needs to catch up, and we’re leading the way - come join us!

About the Team 

The Campus Marketing team is focused on building our brand and driving enrollment growth. You’ll be joining a team of talented brand and performance marketing. 

About the Role

Campus is on a mission to accelerate the talent of tomorrow, and we need a Senior Marketing Automation Specialist who can help us connect with future students in smarter, more impactful ways.

In this role, you’ll be the driving force behind our email, SMS, and landing page strategies—ensuring every touchpoint is on-brand, high-performing, and optimized for engagement. You’ll work cross-functionally with performance and brand marketing, employer partnerships, product, admissions, and IT to develop, execute, and refine campaigns that move the needle.

This role is perfect for an action-oriented, highly organized marketer who thrives on building, testing, and improving automated marketing programs. You bring at least four years of marketing experience, with two or more years focused on marketing automation, email marketing, or CRM-driven campaigns. Experience with Salesforce Marketing Cloud (Pardot) is a strong plus.

If you’re ready to build smarter campaigns, optimize performance, and make an impact, we’d love to meet you. 🚀

You’re excited about this opportunity because you will…

• Design, execute, and refine automated email and SMS campaigns—including drip sequences, nurture flows, and re-engagement initiatives
• Develop and optimize landing pages to support multi-channel marketing efforts, ensuring seamless user experiences
• Leverage Salesforce Marketing Cloud (Pardot) to build, launch, and analyze campaigns—ensuring messaging is personalized, relevant, and conversion-driven
• Run A/B tests on subject lines, creative, CTAs, and landing page elements to continuously improve engagement and performance
• Partner with our Employer Partnerships team to help them develop and execute marketing campaigns that drive new enrollments from our existing partners
• Collaborate with Product and our Salesforce admin to enhance data integrations, troubleshoot issues, and streamline automation workflows
• Maintain clear documentation of all marketing automation workflows, campaign strategies, and performance insights
• Ensure flawless execution by maintaining a high level of accuracy, organization, and attention to detail

We’re excited about you because…

• You’re obsessed with email marketing and believe it’s one of the most powerful channels for driving engagement, retention, and conversion
• You balance brand and performance marketing, ensuring every campaign is both compelling and results-driven
• You thrive in a high-growth, fast-moving startup environment, bringing a proactive, problem-solving mindset to ever