Social Media Associate, Healthline

AT A GLANCE

About the Team:

RVO Health’s social team is an enthusiastic, cross-functional, creative team of people who bring content to life across all major social platforms with a focus on owned and earned social media. The social team plays a critical role in driving brand awareness and fostering engaged communities across multiple brands, platforms, and verticals. 

About You: 

You are a creative and strategic thinker who thrives in the fast-paced world of social media. You are passionate about health and wellness, invested in building meaningful connections with audiences and understand how to create engaging content. You approach your work with curiosity and love experimenting with new trends, tools and ideas to keep content fresh and relevant. You excel at collaboration, working seamlessly with cross-functional teams and stakeholders and use your organizational skills to effectively manage projects.

Where You'll Be

To prioritize togetherness, culture, and accountability, RVO Health operates on an in-office work schedule. We expect employees to work from our New York office Tuesday, Wednesday and Thursday each week. You are welcome to work remotely Mondays and Fridays if you wish.

250 Park Ave South, New York, NY 10003

What You’ll Do

Content Creation:

• Create original posts, stories, and videos that align with brand identity and campaign objectives & KPI goals.
• Design graphics using Canva and ability to produce, shoot and edit short-form videos tailored to platform-specific audiences.

Community Engagement:

• Act as the “voice of the brand,” actively engaging with followers by responding to comments, direct messages and mentions in a timely and authentic manner.
• Participate in real-time conversations surrounding our content and brands.

Content Planning & Scheduling:

• Manage and maintain the social media editorial calendars.
• Collaborate with stakeholders to obtain approvals for content in project management software environments like Asana.

Performance Monitoring & Analysis:

• Monitor and analyze social media performance metrics, providing actionable insights to optimize engagement and reach.
• Track competitor activity and provide recommendations to inform the social strategy.
• Partner with Social Media Manager to develop and meet KPIs, benchmarks, and reporting objectives.

Content Marketing:

• Assist in the pitching process for revenue-driving social campaigns.
• Execute sold social media activations from start to finish, including construction of creative outlines, content creation, and coordination of launch. 

Trendspotting & Strategy Execution:

• Stay up-to-date on social media trends, tools and platform updates, introducing fresh and innovative ideas.
• Support Social Media Manager with the development and execution of cross-platform programming and campaigns to drive consumer engagement, brand advocacy, and audience growth.=

Copywriting:

• Write clear, engaging, and on-brand copy for all social media content, ensuring it is both informative and appealing.

What We’re Looking For

• 1+ years of experience in social media management or a related role.
• Proficiency in Canva and video production/editing tools (e.g., CapCut or similar).
• Strong understanding of social media platforms and their respective best practices (Instagram, TikTok, Facebook, Pinterest, Threads, etc.).
• Excellent written and verbal communication skills.
• Analytical mindset with the ability to interpret data and provide actionable recommendations.
• Creative thinker with a passion for engaging online health & wellness communities and staying ahead of trends.
• Strong organizational skills to manage multiple projects and meet deadlines.
• Ability to juggle and understand multiple brand voices and demographics.

Pursuant to various state Fair Pay Acts, below is a summary of compensation elements for this role at the company. The following benefits are provided by RVO Health, subject to eligibility requirements.

• Starting Salary: $66,470.00 - $82,000.00
  *Note actual salary is based on geographic location, qualifications and experience
• Access to a Free Udemy for Business subscription—thousands of hours of learning content on hundreds of different subjects at your fingertips
• Health Insurance Coverage (medical, dental, and vision)
• Life Insurance
• Short and Long-Term Disabi