Senior Product Manager, TikTok Search Ads Vertical Product

TikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and its offices include New York, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.



Why Join Us

Creation is the core of TikTok's purpose. Our platform is built to help imaginations thrive. This is doubly true of the teams that make TikTok possible. Together, we inspire creativity and bring joy - a mission we all believe in and aim towards achieving every day. To us, every challenge, no matter how difficult, is an opportunity; to learn, to innovate, and to grow as one team. Status quo? Never. Courage? Always. At TikTok, we create together and grow together. That's how we drive impact - for ourselves, our company, and the communities we serve. Join us.



The Search Ads team sits within the TikTok Monetization Product (TTMP) organization servicing TikTok For Business. We're looking for an experienced Product Manager to solve brand new problems and find innovative product solutions for TikTok Search Monetization. Tiktok search is growing rapidly and becoming more and more attractive to users by providing interesting, useful and relevant video search results. These solutions aim to improve the search traffic monetization efficiency and search ad relevance.



Responsibilities:

- Drive the product vision, strategy, and roadmap for vertical-specific search ad solutions, optimizing performance for key industries such as e-commerce, travel, entertainment and automobile

- Enhance Catalog Ads Optimization by improving the efficiency and relevance of product-based search ads, ensuring seamless user experience and advertiser ROI.

- Develop vertical-focused ad formats and auction dynamics to maximize engagement and conversion rates.

- Collaborate with engineers, data scientists, product marketing managers, and sales teams to ensure smooth product development and go-to-market execution.

- Define success metrics, conduct A/B tests, and analyze performance data to drive continuous product improvement.

- Partner with commercial teams to expand top advertiser adoption and enhance sales enablement strategies.