Category Insights Manager

Mission Statement:

We are Black Rifle Coffee Company, a veteran-founded company serving premium, fresh-roasted coffee to people who love America.  We have a love for coffee, dogs, the outdoors, America, and most importantly, our customers!  We are more than a product and more than a company; we are a culture.  A culture full of motivated people who roll up their sleeves and get the job done with integrity, love, innovation, and radical transparency.  Join us as we take action on our commitment to provide quality coffee and give back to the veteran and first responder communities and those who support it.

Job Summary

The Category Insights Manager supports category leadership by applying syndicated data and customer insights to drive category growth across key retail channels. This role partners with Sales, Marketing, Revenue Growth, working within the Insights COE to build compelling category stories for retailers, inform line reviews, and support channel strategies. The ideal candidate brings hands-on experience working with Nielsen or Circana and strong presentation skills with retail customers. This role will help translate insights into strategies that expand distribution, improve shelf execution, and support innovation across the portfolio.

Job Details

Key Responsibilities: 

• Category Insights and Analysis 

• Analyze syndicated data, shopper trends, and competitive performance 

• Develop insights that support account strategies and category recommendations 

• Support line review storytelling and help build the national narrative that can be customized by customer 

 

• Retailer and Customer Engagement 

• Present category insights and recommendations to key retail partners 

• Support customer business planning with clear, data-driven insights 

• Partner with Sales to prepare selling decks, assortment proposals, and shelf strategies 

 

• Performance Support 

• Track category performance across channels using syndicated and internal data 

• Identify distribution, market share, velocity, and pricing opportunities 

• Support reporting needs for Sales and Revenue Growth Management 

 

• Cross-Functional Collaboration 

• Work within Insights COE to align methodologies and reporting 

• Coordinate with Channel and Customer teams to apply insights to execution 

• Support innovation validation efforts by providing category context and macro trends 

 

• Insights Delivery 

• Be resourceful in building insights and stories using limited or incomplete data 

• Recommend practical solutions grounded in the realities of customer environments 

 

Education and Skill Requirements 

• Bachelor’s degree in business, marketing, analytics, or related field 

• 4–6 years experience in Category Management or CPG insights 

• Proficiency with Nielsen or Circana platforms 

• Experience presenting directly to retailers in formal and informal settings 

• Strong analytical skills and ability to simplify data for action 

• Ability to work independently, adapt quickly, and<