Become a part of our caring community and help us put health first
 

Humana's Primary Care Organization (PCO) is seeking a talented Senior Digital Marketing Analytics Professional to join working remote nationwide. As a Senior Digital Marketing Analytics Professional you will be an important part of the Digital Marketing team and vital to the success of the PCO. We’re looking for a customer-centric and innovative leader with a passion for all things digital who will act as an advocate for personalized experiences across the united digital experience.

What you’ll do

Reporting to the Director of Digital Marketing, this role is responsible for contributing to the agile development and implementation of digital communications that assist with lead generation, nurturing, and conversion. A key part of this role will be creating patient and agent-focused Salesforce Marketing Cloud email strategies. Using data and analytics, this person will identify opportunities and develop strategies and actions to improve email and journey marketing campaign performance, delivering growth and better experiences for our customers. Additional responsibilities include identifying e-mail communication opportunities by collaborating with key internal stakeholders and conducting A/B testing for further optimization. This role will work with internal and external agencies to develop e-marketing content and material and will influence the department’s overall digital strategy.

You’ll make an impact as you…

• Develop email, SMS and direct mail journeys for prospective patients within different stages of the conversion funnel

• Structure and deploy digital communication A/B testing

• Collaborate with PCO IT and vendor partners to write business requirements and user stories

• Act as a liaison between multidisciplinary teams to collaboratively delivery digital messaging in initiatives that are aligned with goals and business objectives

• Create compelling and segmented audience experiences by translating customer personas to drive marketing objectives

• Ensure all digital marketing is on-brand, consistent in voice and tonality 

• Analyze data and seek out additional funnel messaging opportunities in order to deliver the most business value

• Assist with creation of leadership-level presentations and reports in order to give visibility to recent accomplishments and showcase results

You’ll sweep us off our feet if…

• You have solid digital and technical marketing mastery, strategic thinking, and strong project management capabilities

• You are an action-oriented, self-starter with strong organizational skills who is thorough and always follows-through

• You enjoy working collaboratively with others and are flexible and enthusiastic

• You provide trusted counsel on technical approach, content and design strategy and marketing direction, target audience development, and brand positioning

• You can manage multiple projects from concept to completion, drive strategy and execution, and collaborate with PCO IT/Technology, cross-functional marketing teams, and senior-level leaders

• You have superior planning skills and the ability to anticipate problems and develop a plan of action to prevent delays in projects and/or the department’s workflow

• You understand the technical concept of communication platforms through final design and execution

• You stay up to date with the latest platform technology enhancements, changes, community updates and digital competitive communications

Use your skills to make an impact
 

Required Qualifications

• Bachelor’s degree

• 3+ years digital e-mail marketing experience

• Minimum 1 year of experience gathering and documenting requirements (Salesforce Marketing Cloud, Adobe Campaign, Oracle Marketing Cloud/Eloqua, IBM Experience One (Unica), Monday.com, Genesys, and/or Adobe Experience Cloud)

• Experience building, deploying, and testing responsive CRM email, push notifications marketing campaigns

• Strong understanding of email, SMS/Text and mobile app messaging strategy and legal parameters for use 

• Experience managing list segmentation, cleansing and QA

• Experience in preference center management and email subscriber list best practices

• Proven track record of utilizing data analytics to identify performance trends and define business opportunities

• Strong, demonstrated skills leading, influencing and collaborating with cross-functional teams

• Strong, demonstrated project management skills

Preferred Qualifications

• MBA