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Marketing Science Lead, SMC

Snap Inc.
New York City, United Statesfull_timeVerifiedPosted 7 Jan 2025
💰 $228,000/yr($129,000/yr$228,000/yr)

About the role

Snap Inc is a technology company. We believe the camera presents the greatest opportunity to improve the way people live and communicate. Snap contributes to human progress by empowering people to express themselves, live in the moment, learn about the world, and have fun together. The Company’s three core products are Snapchat, a visual messaging app that enhances your relationships with friends, family, and the world; Lens Studio, an augmented reality platform that powers AR across Snapchat and other services; and its AR glasses, Spectacles.

The Revenue Product team uses research, insights, and operational excellence to steer our product vision across Snap Inc. This team of Designers, Scientists, and Product Managers works in a highly collaborative environment to build the products and experiences that innovate and improve the performance of Snap's advertising platform to drive value and success to our customers.

We’re looking for a Marketing Science Lead to join our Measurement Team at Snap Inc! 

What you’ll do:

  • Be the primary driver of marketing effectiveness across a book of Small and Medium Customers (SMC) through a mix of learning-agenda strategies, experimental design, causal analytics, and ads efficacy solutions

  • Lead measurement, research, and learning plans for key verticals, in support of their media objectives and the long-term growth of the business

  • Work closely with Product and R&D teams to identify, prototype and scale new solutions or capabilities for the broader Marketing Science team

  • Build measurement capability and advocacy across your vertical and with cross-functional partners

  • Contribute towards quarterly OKRs such as advertiser growth, solutions adoption and driving innovation in measurement capabilities

Knowledge, Skills & Abilities:

  • Ability to communicate effectively with senior and executive stakeholders internally and externally 

  • Experience defining, developing, and leading projects across multiple cross-functional teams 

  • Ability to structure and conduct analyses to generate insight and recommendations

  • Understanding of measurement concepts, solutions, and underlying statistical fundamentals leveraged in the ads efficacy and measurement ecosystem

  • Proficiency with advanced analytical tools (e.g. SQL, R, SAS)

  • Understanding of the vertical needs and ability to creatively apply measurement solutions and insights in a way that improves advertiser performance and the value-proposition of Snap

  • A strong understanding of Snapchat and the digital advertising and measurement ecosystem

Minimum Qualifications:

  • Bachelor’s degree in a quantitative or business field or equivalent years of experience

  • 5+ years of advanced analytics and measurement experience within a technology company, media agency, consulting firm, advertiser, or research company

  • Experience with ads measurement

Preferred Qualifications:

  • Advanced degree in business, math, economics, engineering or a related field

  • Experience in negotiating and writing SOW and contracts from a preferred procurement perspective 

  • Direct work experience with top performance or brand advertisers

  • Experience building and influencing client or partner relationships

If you have a disability or special need that requires accommodation, please don’t be shy and provide us some information.

"Default Together" Policy at Snap: At Snap Inc. we believe that being together in person helps us build our culture faster, reinforce our values, and serve our community, customers and partners better through dynamic collaboration. To reflect this, we practice a “default together” approach and expect our team members to work in

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Company

Snap Inc.

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