Associate Director, Client Enablement, PMX Lift

Company Description

Publicis Media Exchange (PMX) launched a new Advanced TV (ATV) practice, coined PMX Lift, in June 2021. This practice combines the scale and expertise of Publicis Media with the data and technology of Publicis-owned Epsilon and strategic media partners to offer cross-channel video planning, execution, and measurement. The offerings within PMX Lift include products around Addressable TV and Over-The-Top (OTT) video.

PMX built out a new team across disciplines that is dedicated to supporting the sales/growth/demand of the PMX Lift product. To accommodate the increased demand and successfully launch campaigns, we are growing our team and adding depth to the specialty areas represented within it.

We are looking for a talented and highly motivated Associate Director of Client Enablement to join the growing team and help drive PMX Lift adoption, particularly within our local advanced video solution. The ideal candidate will have the ability to work both independently and collaboratively.

On top of invaluable experience in the fast-growing, evolving ATV landscape, this role offers high visibility with PM agency leadership and executives, the chance to work across a variety of client brands/verticals and the opportunity to collaborate with different teams of experts.

Job Description

Responsibilities

• Able to deliver agency team overviews and onboardings, with a view to growing Lift adoption among the PM client base
• Interpretation of client briefs – helping ensure flawless planning of campaigns rooted in key client understanding
• Act as a subject matter expert on local video capabilities, prepared to explain local planning and buying nuances to internal and external teams
• Develop and maintain relationships between internal and external parties across various practice areas, including investment, strategy, data, activation and client teams
• Build net new workflow processes for advanced local video planning and execution, as well as identify areas for opportunity to expand current processes and drive automation improvement to decrease team level of effort
• Ability to provide quant feedback into Epsilon product teams, that helps inform data integrations and product development
• Partner with activation team members to ensure Lift campaign strategies remain consistent and unified from plan fruition through execution

Qualifications

• Bachelor’s degree
• 5+ years of experience within an agency or media company, including client facing responsibilities
• Experience with Advanced TV, including Addressable TV and/or CTV/OTT, with knowledge of the landscape and confidence explaining the role of advanced video
  • Experience preferred with Advanced TV platforms (examples including Ampersand, Dish, Warner/Xandr, Amobee, OpenAP, NBCU AdSmart, Viacom Vantage, Discovery Engage, Vizio, Samsung, Roku, etc.)
• Experience with local-based channels, particularly Spot Linear TV and local Addressable
• Excellent written and verbal communication skills allowing individual to explain how advanced video fits into a local video strategy
• Experience with process building/workflow documentation
• Excellent relationship building and decision-making skills with ability to think creatively
• Proficiency with Microsoft Office suite
• Other preferred traits include a hand-raising attitude, high attention to detail, ability to keep meticulously organized, and taking initiative on projects