Director, Global Digital & Ecommerce

Be part of an iconic story.

TOMMY HILFIGER is one of the world’s most recognized global lifestyle brands, confidently welcoming and inspiring consumers since 1985. Originally established in New York City and infused with the vibrant spirit of Americana, to create the modern uniform of accessible luxury. The TOMMY HILFIGER brands consist of TOMMY HILFIGER and TOMMY JEANS, complemented by a range of licensed product categories that extend the brand lifestyle across generations, geographies, activities and occasions. Tommy Hilfiger’s global marketing approach and communications strategy taps into culture through the world of F.A.M.E.S.: the people, organizations and ideas boldly driving the future of Fashion, Art, Music, Entertainment and Sport. Major global campaigns, sponsorship platforms, and disruptive activations with world-class athletes, musicians and entertainers bring a constant source of energy and inspiration to the brand. Immerse yourself in TOMMY HILFIGER here! (YouTube, Instagram, TikTok)

Director, Global Digital & Ecommerce

The Team

Within the Global Digital & eCommerce organization, our mission is to accelerate growth by transforming digital commerce into a proactive, scalable, and insight-driven engine that connects brand ambition with business results.

We centralize strategy, analytics, and enablement to empower every market to focus on execution, while we deliver the playbooks, partnerships, and capabilities that drive conversion, repeat purchase, and brand consistency.

The team serves as the bridge between Global Marketing, Global IT, Global Data & Analytics, and Regional eCommerce, ensuring our brands deliver globally consistent, locally relevant, and performance-optimized experiences across all digital touchpoints.

The Position

As Director, Global Digital & Ecommerce, you will set the global vision and operating model for how our sites drive both storytelling and selling, connecting strategy to execution through data-led decision-making.
This role oversees the full ecosystem of Site Analytics, User Experience, and Content Enablement, balancing creative excellence with commercial performance. You’ll drive alignment across functions, build scalable frameworks for experimentation and optimization, and lead the evolution of our digital experience as a measurable growth engine.

Key Responsibilities:

• Develop the Global eCommerce Center of Excellence

• Establish and evolve best practices, playbooks, and functional frameworks across operational areas (analytics, UX, content, and testing) to scale expertise, drive efficiency, and elevate execution across all markets; ensure global consistency while empowering regional flexibility and speed to market.

• Accelerate Digital Enablement

• Partner with Global IT, Analytics, and Marketing to identify and implement scalable capabilities; shape the long-term digital ecosystem to support personalization, automation, and AI-driven growth.

• Advance Analytics Capability

• Strengthen analytics frameworks, experimentation, and insight application across all regions to enable consistent reporting and smarter, faster decision making.

• Orchestrate Global Programs

• Lead the planning and delivery of global digital initiatives, driving alignment on priorities, resources, and timelines across regions and functions to ensure seamless execution and measurable outcomes.

• Lead Cross-Functional Integration

• Build alignment and partnership across Marketing, eCommerce, and Technology teams, ensuring strategies are translated into cohesive, connected experiences that deliver both brand impact and commercial results.

• Develop Global eCommerce Strategy

• Define and execute the global site experience r