Revenue Operations Lead

Better Health is reinventing the home medical supply experience. We’re creating a new kind of provider – bundling peer support, coaching, education, and medical supplies into a seamless, end-to-end care model. We help members discover, qualify for, and receive the best products for managing their chronic conditions at home.

Since launching in late 2019, we’ve become licensed in 46 states for Medicare, 11 for Medicaid, and are in-network nationally with Oscar Health and Humana. Backed by Caffeinated Capital, General Catalyst, 8VC, and Bill Ackman, we’re rapidly scaling – and we need builders.

About the Role

We’re hiring a Revenue Operations Lead to own the engine that powers our growth. This is not a traditional ops role - this is about funnel conversion, GTM alignment, and revenue accountability. You’ll obsess over conversion rates, AOV, and retention, while embedding AI into the way we sell, serve, and scale.

Your mandate: fix the choke points that determine whether a lead becomes a qualified opportunity, a shipped order, and ultimately a recurring member. You’ll partner with Marketing, Enrollment, and Revenue Cycle Management (RCM) to diagnose leaks, streamline handoffs, and design AI-enabled workflows that create measurable revenue lift.

This is a high-impact role for someone who thrives on driving conversion, efficiency, and scale - and who is energized by translating GTM strategy into operational execution.

What You'll Do

Own Revenue Conversion & Growth

• Diagnose funnel gaps, leakage points, and handoff friction - then design fixes that lift conversion across stages (lead qualification, insurance verification, SWO retrieval, shipment, resupply).
  

• Drive AOV improvement through pricing/packaging experiments, upsell opportunities, and optimized member flows.
  

• Partner with leadership to set revenue KPIs and own dashboards, reporting, and insights that guide tradeoffs.
  

• Collaborate with Product and Member Experience to improve post-onboarding retention, resupply rates, and LTV.
  

Integrate AI Into the Revenue Engine

• Identify high-leverage AI opportunities (lead qualification, follow-up, documentation, verification, onboarding).
  

• Pilot and scale AI-enabled workflows that improve speed, reduce cost, and lift win rates.
  

• Act as the internal AI champion, ensuring adoption is real and measurable.
  

Build & Scale Systems

• Stand up and optimize systems across CRM, funnel stages, and reporting.
  

• Hack together workflows where needed; refine into scalable processes as they prove out.
  

• Reduce cycle time in core revenue processes (SWO retrieval, payer integration, member onboarding).
  

Strategic Partner to Leadership

• Pressure-test assumptions, analyze tradeoffs, and inform revenue strategy with data.
  

• Help define and track quarterly revenue + AI OKRs.
  

• Translate strategic priorities into operational execution with documented processes for scale.
  

Act as connective tissue across Marketing, Enrollment, and RCM - ensuring GTM alignment from lead generation through retention.

What You'll Bring

• 6+ years in Revenue Operations, GTM Ops, BizOps, growth, or consulting with proven cross-functional impact across marketing, sales/enrollment, and post-sale operations.
  

• A track record of driving measurable revenue improvement (conversion lift, AOV growth, retention/resupply impact).
  

• Experience identifying, piloting, and scaling AI/automation tools across business workflows.
  

• Strong analytical toolkit (SQL, Sheets/Excel, dashboards, BI tools) with ability to translate insights into action.
  

• Hands-on system builder - comfortable hacking solutions quickly, then operationalizing them.
  

• Strategic thinker who brings their own perspective vs. just taking orders.
  

• Comfort in ambiguity, bias for action, and ability to influence across teams.
  

• Healthcare, regulated industries, or marketplace experience is a plus.
  

• Startup experience is strongly preferred.

Why Join Us

This role sits at the heart of how we operate. You’ll help define and scale the processes that drive our work - contributing directly to the company's success. You’ll also be working directly with company leadership and have visibility into key decisions. If yo