Sr. Director, Retail Brand Expression, UGG

At Deckers Brands, Together, Every Step is a promise kept that every employee can bring their authentic self, is valued and supported, as a whole person, at work and beyond. Together, Every Step is how we continue to deliver exceptional business results, experience an amazing place to work, and have a positive impact on the communities and world around us. 

Job Title: Sr. Director, Retail Brand Expression, UGG

Reports to:  Retail Brand Expression Leader

Location:  Portland, OR (remote)

Interested applicants must reside in one of the following approved states: Arizona, California, Colorado, Indiana, Massachusetts, Minnesota, New York, Oregon, Pennsylvania, Texas, Utah, Washington  

The Role

This key leadership position within the Marketing team will be responsible for defining and directing the overall retail brand experience strategy, ensuring that our retail spaces deliver exceptional consumer experiences that are aligned with our brand. This role will bring extensive knowledge in retail management, go to market processes, marketing, visual merchandising, design, and consumer experience, along with a deep understanding of how these elements impact our brand at retail.

We celebrate diversity--of your background, your experiences and your unique identity. We are committed to ensuring an inclusive and equitable workplace where all of our employees can Come as They Are. We believe that when we bring our different perspectives to work, we are truly Better Together.

Your Impact
 

Retail Brand Strategy - Develop and drive a comprehensive retail brand experience strategy that aligns with UGG’s overall brand objectives, ensuring a consistent and engaging consumer journey across UGG stores.

Team Leadership - Build and lead a high performing team of retail brand managers, visual merchandisers and experience specialists. Provide guidance, mentorship and support for the team’s growth and development. Fostering a functional talent pipeline that supports the future.

Storytelling, Experience and Design Innovation - Collaborate with Design and creative agencies to create innovative storytelling and experience solutions that provide a visually appealing and immersive experience for consumers that represent and drive demand for the brand.

Visual Merchandising - Oversee the development of best in class visual merchandising and styling direction that support the brand strategies, hero-ing the product and helping to drive demand and sales. Foster strong partnerships with the product, merchandising and marketing teams to help bring the product stories to life with a retail end in mind.

Consumer-centric Approach - Champion a consumer-centric mindset throughout the go to market process, that puts the consumer first when delivering for retail.

Brand Consistency - Ensure consistency of branding, messaging, and consumer experience across all retail touch points, maintaining brand standards at the highest level.

Regional Conduit - Develop a circular relationship with the regions by fostering partnership and open communication, allowing input at key points in the process that help inform the global strategies and solutions.

Retail and Market Knowledge - Conduct regular market analysis to identify trends, consumer behavior and opportunities for growth, then develop retail brand strategies that leverage this information.

Budget Management - Responsible for the retail brand budget shape and prioritization, including allocation, monitoring and cost control in partnership with Marketing Operations.

Who You Are

Creates the Future - Thinks creatively and recognizes new innovative solutions for the organization and business.

Develops Functional Plans - Crafts an informed rationale impacting resource allocation, program and project direction.

Delivers Results - Proactive, accountable and goal oriented, turning strategy into action managing multiple projects on various levels with different and converging timelines.

Makes Good Decisions - Is well informed and balances the art and science of decision making to drive results. Key skills involve business analysis, financial management, risk taking and problem solving.

Ongoing Delivery - Develops and leads projects and program delivery, leveraging pilots to effectively scale significant solutions to achieve milestones and objectives.

Communicates Effectively - Strong ability to communicate across multiple organizations at all levels.

Change Agent - Excels at embracing and managing with flexibility and patience.

Fosters Consumer Commitment - Relentlessly curious and knowledgeable about the consumer and their world.

Develop Talent, Teamwork and Diversity - V