Social Editor/Producer

Company Description

Her Campus Media is the ultimate community-powered Gen Z media and marketing ecosystem, with a portfolio of the largest and most-loved Gen Z media brands and creator communities: Her Campus, Spoon University, College Fashionista, InfluenceHer Collective, Campus Trendsetters, Zfluence, HC Athletic Club, and Generation Hired. Through our community of 100,000+ members, footprint across 2,300+ colleges, and social reach of well over 1.3+ billion, we're unlocking opportunities for the next generation while serving as the one-stop-shop Gen Z marketing partner for the world's leading brands, who come to us to ensure their Gen Z relevancy and devise and power award-winning end-to-end Gen Z marketing strategies and campaigns. 

About our team: Her Campus Media is made up of passionate, entrepreneurial, ambitious doers who are fired up about cultivating the next generation of leaders and change makers. We are a small (~100 employees) but mighty team of individuals, committed to building a dynamic, inclusive organization where we want to work. Visit our Careers page to learn more about our culture and what makes us tick at hercampusmedia.com/careers!

Job Description

Are you the funniest person in your friend group with the most hilarious takes on pop culture, style, beauty, and more? Do you dream up video ideas, short social video scripts, and love working with creators? Do you love to get on camera for a trend deep dive or a green-screen breakdown? If you do, you might be a fit for Her Campus Media’s Social Editor/ Producer role!

Her Campus Media is seeking a creative, organized, hilarious, video-native, growth-minded Social Editor/Producer to build and guide Her Campus Media’s social video strategy, oversee our video-first franchises, and manage video-forward HCM social accounts. This role is responsible for the day-to-day management, planning, and content creation for assigned social accounts (i.e., College Fashionista) across platforms, as well as for the planning and execution of HCM’s original video franchises across our three main media brands: Her Campus, Spoon University, and College Fashionista. This fast-paced role requires working in partnership with editors, designers, the community team, and the branded content team, and it involves managing many moving parts, including but not limited to reacting in real-time to pop-culture news, managing a video content calendar, assigning and executing video content as necessary, delegating edits to the team’s PT social video editor, and consistently analyzing data to make optimizations. The ideal candidate is someone who has their finger on the pulse of Gen Z, is comfortable creating video content themselves and appearing on camera, is equal parts social media expert and video strategist, is a fast but intentional worker, and is excited to help steer HCM’s video presence in an ever-evolving world while driving strong growth. 

This is a remote role that will report to the Director of Social and manage a part-time social video editor.

In your application, please include a link to a portfolio or links to examples of previous social video work and/or on-camera examples.

Responsibilities and Duties:

• Day-to-day management, oversight, assigning/editing, content creation/posting for College Fashionista social platforms
• Planning, producing, editing, and packaging original social video content and franchises for HCM’s three main media brands @hercampus, @spoonuniversity, and @cfashionista
• Maintain a video production calendar in Asana, keeping track of when video deliverables are expected to go live and where they’re at in the process
• Create and self-shoot original video content for social, including appearing on-camera in social content; attending industry events, junkets, interviews, etc. to capture social video content that’s relevant to our audiences 
• Work in tandem with the Director of Social to produce, book, and execute occasional in-person video shoots as needed
• React in real-time as necessary to cover and respond to relevant events in a speedy but thoughtful and intentional manner, with the understanding that this sometimes means jumping on to cover something outside of work hours
• Manage a small creator budget and work with the Director of Social and the HCM community team to identify and contract creators for editorial video opportunities
• Drive growth, engagement, and increased video views across platforms through testing and trying innovative video approaches and trends
• Analyze social data, prepare reports and insights, and optimize strategy based on the results
• Work directly with the Director of Social to define social video vision and strategy, collaborating with editors, designers, and the larger HCM team to execute on it
• Collaborate with cross-departmental stakeholders to support edit