Group Sales Manager

POSITION: Group Sales Manager  
DEPARTMENT:  Sales 
REPORTS TO: Director of  Sales   
FLSA STATUS: Exempt 
 

LEGENDS & ASM GLOBAL  

Two powerhouse companies have joined forces to redefine excellence in sports, entertainment, and live events. Together, we combine unmatched expertise with a global reach, offering end-to-end solutions – from venue development and event booking to revenue strategy and hospitality.  

Legends brings a 360-degree, data-driven approach across Global Partnerships, Hospitality, Merchandise, and Attractions, working with top-tier clients to deliver exceptional experiences.  

ASM Global, the world leader in venue management and live event production, oversees 350+ iconic venues stadiums, arenas, conventions centers and theaters.  

Our organization is committed to building an inclusive, innovative environment where differences drive solutions that benefit our team members, guests, and partners. Guided by our values of respect, integrity, and accountability, we create a workplace where everyone can succeed. Are you ready to be part of the team that is transforming live entertainment? Join us to make legends happen! 

THE ROLE 

The Group Sales Manager is primarily responsible for sourcing, managing, and retaining a team of Group Sales Account Executives and overseeing designated clients within the public and/or tourism space on a year-round basis. The primary focus of this role will provide dedicated service to the team and their assigned business channels and to develop the current and continued group revenue streams for the attraction. This position will prospect and support prospecting through a highly proactive approach including outbound calls and face-to-face appointments. This includes upselling new and existing products to improve the client experience and cultivating referrals and leads. This individual will also assist the  team on a day-to-day basis by supporting ongoing communications with various parts of the business.  

ESSENTIAL DUTES AND RESPONSIBILITIES 

• Achieve monthly & yearly ticket and revenue targets set forth by management 
• Hire, train, develop and manage a Group Sales Account Executive staff 
• Prepare and provide required reports including revenue reports, profit and loss statements, sales recaps, and projections 
• Provide superior service to current clients, partners, and prospects, including managing the booking process from lead generation to reservation, invoicing, payment and ticket fulfillment 
• Retain and grow business through consistent communication by phone, face-to-face/virtual meetings, and e-mail  
• Develop client relationships to ensure long-term business  
• Generate new sales leads and support team lead generation through self-prospecting, current client networks, and other company provided resources 
• Proactively create opportunities for new business with targeted internal or external events, other programming, and theme days. 
• Develop and execute promotional campaigns (including e-blasts and direct mailers) during key booking periods 
• Aid in department growth with new efficiencies and operating procedures 
• Upsell added-value products and contribute to the creation of additional upsells 
• Keep up on industry and/or tourism related trends that may affect and benefit volume and revenue 
• Respond in a timely manner to calls, inquiries and emails  
• Maintain detailed and comprehensive records via CRM and ticketing software 
• Attend networking events, tradeshows and sales missions as needed to support team in building a book of business that will ultimately lead to ticket sales and revenue opportunities 
• Develop and maintain strong working relationship with internal team and management as well as with corporate leadership 
• Non-traditional hours (nights, weekends & holidays as necessary)  
• Perform other duties as assigned by management 

SUPERVISORY RESPONSIBILITIES 

Carry out supervisory responsibilities in accordance with all Legends & ASM policies and applicable laws. Responsibilities include interviewing, hiring, and training employees; planning, assigning, and directing work; appraising performance; rewarding and disciplining team members; addressing complaints and resolving problems. 

QUALIFICATIONS  

To perform this job successfully, an individual must be able to perform each essential duty with energy and enthusiasm. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable i