Senior Manager, Omnichannel Operations

At AstraZeneca, we win through the science, it is at the heart of our every success. Every decision is rooted in the limitless possibilities of what science can do. We push the boundaries of science to deliver life-changing medicines. This purpose underpins everything we do. It gives us a reason to come to work every day. It reminds us why we exist as a company. It helps us deliver benefits to patients and build new value for shareholders. It also sets the context for our employees’ activities and the roles of our teams, partners, and other collaborators. AstraZeneca has a dynamic environment that fosters collaboration and innovation. We attract top minds, and we nurture and build top talent.

Introduction to role:

Are you ready to own the charge in tredefininghow we deliver life-saving medicines to patients? As a Senior Manager in Omnichannel Operations at AstraZeneca, you'll play a pivotal role in crafting the future of healthcare delivery. You'll be responsible for developing, executing, and continuously improving omnichannel programs, ensuring a seamless experience across all channels. This is your chance to drive innovation, optimize workflows, and collaborate with cross-functional teams to make a real impact.

Accountabilities:

Operations Management:

• Accountable for timely execution and delivery of omnichannel campaigns

• Responsible for detailing campaigns in JIRA boards and gathering requirements for execution

• Lead omnichannel operations, ensuring efficient integration between various channels

• Troubleshoot and resolve operational challenges in the omnichannel framework

• Proactively seek and implement optimized orchestration and automation processes

• Coordinate across Agile Release Train (ART) to align campaign timelines and communicate status and risk

• Lead kick-off and assessment meetings with cross-functional partners

• Align with CEBP on project prioritization and timelines; independently lead backlog refinement, PI planning, and sprint planning meetings

• Continuously assess and improve digital processes to enhance customer experiences

• Establish key performance indicators for digital platforms to guide operational improvements

• Establish protocols for crisis management on digital platforms

Campaign Creation and Execution:

• Use CRM platforms (e.g., Salesforce, HubSpot, Adobe) to design and implement automated campaigns

• Set up A/B tests and optimize campaigns based on customer responses

• Develop automated nurture campaigns to engage customers at various lifecycle stages

• Lead all aspects of user experience and journey mapping to identify difficulties and opportunities

Cross Functional Collaboration:

• Collaborate with cross-functional teams to ensure smooth daily operations

• Work with partners on requirements gathering and balancing delivery timelines

• Serve as a central collaboration point across various teams to complete Omnichannel strategy

• Integrate feedback from external partners to drive continuous improvements

Essential Skills/Experience:

• Bachelor’s Degree with 5+ years of proven experience

• Basic understanding of marketing tactical plan

• Experience/knowledge of marketing technology decision making and operating systems – CDP, CRM, AEM

• Proficiency in JIRA Kanban board

• At least 5+ years of Marketing operations experience

• Experience working in collaborative team settings and liaising between agencies and media naive teams

• Experience working with campaigns targeting multiple customer groups

• Outstanding communication skills, including listening as well as explaining complex ideas and technologies

• Independent self-starter with a “plug-and-play” attitude for collaboration

Desirable Skills/Experience:

• Experience working in a regulated industry a plus

• Comfortable working in a multinational corporate environment

When we put unexpected teams in the same room, we unleash bold thinking with the power to inspire life-changing medicines. In-person working gives us the platform we need to connect, work at pace and challenge perceptions. That's why we work, on average, a minimum of three days per week from the office. But that doesn't mean we're not flexible. We balance the expectation of being in the office while respecting individual flexibility. Join us in our unique and ambitious world.

The annual base pay for this position ranges from $138,393 to $207,589. Hourly and sala