Director of Marketing and Communications

POSITION SUMMARY

The Director of Marketing & Communications is responsible for leading the strategic vision, messaging, and brand strategy of Orange Lutheran High School. This role transforms marketing from a support function into a key strategic partner—driving enrollment, strengthening stakeholder engagement, and enhancing the school’s reputation. The Director oversees the development and execution of comprehensive marketing, communications, and advertising strategies across all departments and programs. This ensures consistent, purposeful messaging and positioning of Orange Lutheran with both internal and external audiences. The role focuses on cohesive storytelling, brand consistency, and effective digital marketing. As Orange Lutheran continues to grow and compete in a dynamic educational landscape, this position plays a critical leadership role in evolving the marketing department into a future-focused strategic asset. The Director must balance hands-on execution with big-picture thinking, building scalable systems, refining messaging, and shaping the school’s long-term narrative. The ideal candidate is creative, proactive, and adaptable, with the ability to lead innovative marketing strategies, strengthen the school’s brand, and meet the evolving needs of various departments.

Reports to: Chief Financial Officer

Supervises: Creative Content Manager, Graphic Designer, Marketing Coordinator, Content Production Specialist, and Marketing Operations & Retail Coordinator

ESSENTIAL DUTIES

Strategic Leadership & Brand Management

• Develop and implement an integrated marketing and communications strategy aligned with institutional goals (enrollment, growth, engagement)
• Serve as the brand steward for Orange Lutheran, owning and enforcing visual identity, voice, and messaging across all platforms
• Lead the transformation of the Marketing & Communications department into a proactive, data-informed, creative force within the school
• Participate in key leadership meetings, including the Enrollment Management team

Cross-Department Collaboration & Internal Consulting

• Partner with departments (Admissions, Athletics, Academics, Development, Student Life) to co-create and align messaging strategies
• Provide strategic oversight and creative direction for marketing initiatives related to events, programs, and campaigns
• Facilitate long-term storytelling initiatives that showcase the transformational impact of Orange Lutheran

Digital Strategy & Communications Oversight

• Guide digital engagement, advertising, and web presence through Search Engine Optimization, content strategy, social media, and analytics
• Ensure that all marketing efforts support user engagement, traffic growth, and conversion goals
• Oversee production of the weekly Lancer newsletter, the blog calendar, and key video series such as “The Walk”
• Own and oversee Orange Lutheran’s website strategy, SEO performance, structure, and content direction, ensuring an engaging, brand-aligned, and conversion-focused user experience across platforms.

Content & Creative Supervision

• Oversee execution of content strategy, editorial planning, and creative assets across all platforms (digital, print, multimedia)
• Provide leadership and alignment across the marketing team, supervising specialists in content, design, social media, and project management
• Review and approve collateral including advertisements, newsletters, admissions materials, campaign assets, and press releases

Public Relations & Community Engagement

• Manage all media relations and storytelling opportunities, ensuring the school receives consistent, positive press coverage
• Serve as the spokesperson or communications contact for external media when needed
• Develop messaging for key leadership communications, crisis communications, and institutional updates