Sr. Manager Strategic Marketing
LivaNovaAbout the role
Join us today and make a difference in people's lives!
In a world where diseases like refractory epilepsy and heart disease exist there is LivaNova. LivaNova is a global medical technology company built on nearly five decades of experience and a relentless commitment to improving the lives of patients around the world. Our advanced technologies and breakthrough treatments provide meaningful solutions for the benefit of patients, healthcare professionals, and healthcare systems.
At LivaNova, we understand the importance of bringing both clinical and economic value to our customers. We are a growing, market-leading medical technology and services company, offering a diverse product portfolio and global reach. LivaNova is listed on the NASDAQ stock exchange under the ticker symbol “LIVN”.
We are a market leader with a workforce of more than 4,500 employees worldwide. We are headquartered in London (UK), with operational headquarters in the US and Europe and maintain a presence in more than 100 countries. LivaNova operates in the Cardiac Surgery and Neuromodulation Space.
As the Senior Manager Strategic Marketing, you will play a critical role in the development, validation and enablement of the Epilepsy business unit strategy for LivaNova. This includes market assessments, competitive landscaping, opportunity quantification and assessments as well as leading the strategy development and governance process for the business. The Senior Manager Strategic Marketing partners cross-functionally to help develop and align strategic initiatives, ensure a balanced portfolio of investments and a clear roadmap with an executable plan that takes us from today to a future state of sustained growth and leadership in Drug-Resistant Epilepsy.
The Opportunity
Market landscape and analysis: develop a depth of knowledge of the epilepsy surgical market to ensure clarity and anticipation of market dynamics that could impact and influence strategic direction.
Competitive analysis: conduct competitive intel research across viable sources internally and externally to ground current plans and anticipate future landscape.
Market and revenue modeling and portfolio valuation: enhance and maintain Epilepsy market models; revenue models and establish a process for portfolio valuation and capital allocation to strategic initiatives.
Business development strategy and partnership: identification of opportunities, partnership with corporate BD function to assess viable potential targets for partnership and inorganic growth.
Strategy and strategic enablement: drive the internal strategy development processes and shaping of the plan to execute the strategy; annual strat plan and management of quarterly Portfolio Strategy Board.
External stakeholder engagement: establish and maintain partnerships with key stakeholders, industry leaders, and third-party vendors to enhance strategic thinking, strategy and market positioning.
Internal stakeholder engagement: establish strong working relationships across functions to garner feedback and ensure internal voices are captured and influence strategy as appropriate. You will work closely with R&D, Clinical, Downstream Marketing, Finance, Market Access and other functions to bring the strategy to life.
Ideation and execution: lead the ideation, quantification, and execution process to drive strategic direction into pragmatic execution plan.
Collaboration: effectively work with the team and encourage a diverse and inclusive workplace culture in both people and thought leadership.
Requirements and Qualifications
Education
Bachelor’s degree required. Preferably in strategy, product management, business development or finance
Experience
10+ years’ experience in areas such as in:
Strategic Marketing
Finance with business development experience
Proven strong leadership and communication skills, ability to develop a strategic vision
Demonstrated experience in strategic thinking and ability to articulate strategy
Strong technical and clinical aptitude with experience in medical device, preference for neuromodulation
Analytical decision-maker with dynamic and pragmatic problem-solving attitude
Proven strong leadership and communication skills, ability to develop a strategic vision and synthesize complex concepts into simple
Remote work experience and the ability to collaborate effectively with cross-functional teams in a virtual environment
Demonstrated strength in communication and relationship-building skills
Preferred Qualifications
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