Global Insight Manager (F/M)

Global Insight Manager (F/M)

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We are seeking a highly skilled and motivated Insight Manager to join our dynamic team. The successful candidate will be responsible for driving insights that inform strategic decision-making and optimize our customer-centric approach. This role demands a strategic thinker who thrives in fast-paced environments and can effectively communicate complex data in a clear and actionable manner.

WHAT WILL I BE DOING ?

Data Collection and Analysis:

• Lead the collection and analysis of consumer data to understand needs, expectations, and behaviors.

• Utilize both qualitative and quantitative research techniques, including surveys and focus groups.

• Proactively use multiple sources of inspiration for identifying customer insights adapted to context (market research, social media, NPS verbatims, CES data & reports, visits to car/truck shows, ratings and reviews, etc.), and consolidate these data from various sources into synthesized insights.

Strategy Definition:

• Implement strategies based on insights to optimize products, services, and customer relations.

• Develop data-driven recommendations to enhance marketing and communication efforts.

• Generate and/or validate customer insights at the early stage of the Offer to Market (O2M) process.

Survey Organization:

• Define and organize consumer studies and surveys that yield actionable insights for marketing and communication teams.

• Collaborate with cross-functional teams to ensure survey methodologies align with business goals.

• Collect stakeholders' needs (across functions and regions) and engineer them into accurate research questions.

Trend Monitoring:

• Monitor shifts in consumer perceptions and brand image to inform ongoing marketing efforts and strategic initiatives.

• Conduct competitive analysis to identify trends and opportunities for growth.

• Lead/conduct studies independently: consumer journey, brand tracking, U&A, segmentation, NPS, etc. Translate trends, attitudes, and behaviors into business implications and provide actionable insights.

Communication & Reporting:

• Create insightful reports and presentations that effectively communicate findings to stakeholders.

• Develop executive summaries that highlight key insights and actionable recommendations.

• Ability to challenge and influence stakeholders with data-driven recommendations.

Stakeholder Engagement:

• Foster collaboration between departments to translate insights into practical applications.

• Present insights to senior leadership and influence decision-making processes.

• Lead regional research consolidation and collaborate with cross-functional teams to develop and execute research plans.

Project Management:

• Oversee research projects, including timeline management, vendor selection, and budget control.

• Ensure adherence to quality standards throughout the research process.

Continuous Improvement:

• Advocate for best practices in data collection and analysis to enhance the insight generation process.

• Stay updated on industry trends, tools, and methodologies to continuously improve insight capabilities.

TO BE SUCCESSFUL, YOU WILL LIKELY HAVE…

• Bachelor's degree in Business, Marketing, Statistics, or a related field.

• 5-8 years of experience in a similar role with a strong emphasis on research methodologies and data analysis.

• Proven expertise in market research and insight management.

• Strong understanding of customer-centric approaches and digital analytics.

• Proficient in Excel, Power BI, and Tableau for data analysis and visualization.

• Excellent communication skills, both verbal and written, with the ability to present insights succinctly.

• Strong analytical and problem-solving skills.

• Ability to translate complex data into actionable insights.

• Advanced proficiency in English is required.

WHAT ARE THE BENEFITS FOR YOU ?

Upon taking up your position, you will benefit from a personal training plan. Your progression in the profession will be supported by your colleagues in a climate of knowledge and know-how sharing, as well as through continuous training that will be defined individually.

Your skills, curiosity, a