[Publishing Center] Social Media Marketing Specialist/Senior, Malaysia

[Publishing Center] Social Media Marketing Specialist/Senior, Malaysia吉隆坡互联网 / 电子 / 网游 - 市场发行岗位职位描述Responsibilities: 1. Localize Global Campaigns & Maximize Market Impact - Transform global brand campaigns into culturally relevant local activations (e.g., extend content for Malaysian gamers' social media preference, festivals, and influencer communities). - Develop integrated marketing plans spanning digital (TikTok/ Facebook/ Instagram/ Youtube), events, and partnerships to amplify patch launches. 2. Cross-Functional Collaboration Hub - Execute downstream localization: Partner with HQ teams to implement general brand strategies while providing real-time local insights (e.g., compliance risks, cultural nuances). - Unlock local synergies: Lead collaboration with community, ops, and channel teams to leverage Malaysian influencers, media, and events – ensuring "one key action, multi-channel impact." 3. Data-Driven Optimization - Monitor campaign performance (ROI, CPM, engagement, conversion), conduct rapid test-learn-adapt cycles, and identify high-efficiency key actions (e.g., viral local content formats). 4. End-to-End Project Ownership - Own complex patch launch local campaigns and business metrics, manage vendor quality/cost, and mitigate risks.(e.g., PR crises triggered by cultural/religious sensitivities)职位要求Requirements: 1. Must-Have Experience - 3+ years in game localization marketing, with proven success in leading SEA market campaigns (Malaysia focus preferred). - Portfolio showcasing: - Integrated campaigns blending online/offline channels (TikTok, influencers, live events). - Data-informed pivots that lifted campaign results (e.g., improved CTR, CPM, engagement, or ROI). - Crisis management in high-pressure environments (e.g., player backlash, cultural missteps). - Deep network of Malaysian partners (content vendors, KOL agencies). 2. Critical Competencies - Malaysian market mastery: - Intimate knowledge of local social media ecosystem (TikTok trends, Facebook communities, emerging platforms). - Awareness of cultural/religious sensitivities and gaming regulations. - MOBA/competitive gaming expertise: Understanding of player motivations, esports cycles, and content trends. Passion for MOBA. - Collaboration agility: Navigate time zones and cultural gaps to align global/regional stakeholders. - Resilient results-focus: Deliver under tight deadlines and unexpected challenges.投递