Jobs and Careers
AS

Sr. Director Product Management Credentials & Card Services

ASSA ABLOY
United Statesfull_timeVerifiedPosted 15 Apr 2026

About the role

 

 

An Amazing Career Opportunity for a Senior Director Product Management, Credentials & Card Services!! 

Location: Austin, Texas or Cardiff, Wales; Open to other HID sites

Job ID: 46811

 

As Senior Director of Product Management, Credentials PACS, you will lead the Credentials product team and own the strategy, roadmap, requirements, and KPIs for this critical portfolio area.

 

Drawing on your expertise, input from PACS business units, and the voice of the customer, you will clearly articulate product vision and business value to the broader product organization, ensuring strong alignment behind each new product and release.

 

You will oversee the full product lifecycle - from concept through launch and ongoing commercialization - driving the long-term success of the PACS credentials portfolio, including physical cards, digital and physical credential services, custom card graphics, and the overall credentials strategy.

 

If you have a strong expertise in building product strategy, executing on the product delivery, managing a virtual P&L and leading a global team of highly skilled and experienced product managers responsible for a product portfolio that will solidify HID as world leader in providing secure identities and access control technology for enterprises, then this role is for you!

 

Who are we? 

 

HID powers the trusted identities of the world’s people, places, and things, allowing people to transact safely, work productively and travel freely.

We are a high-tech software company headquartered in Austin, TX, with over 4,500 worldwide employees. Check us out here: www.hidglobal.com and https://youtu.be/23km5H4K9Eo 

 


Physical Access Control Solutions (PACS):

HID Physical Access Control Solutions (PACS) is at the forefront of securing spaces with advanced, reliable access control solutions. From cutting-edge readers, credentials and controllers, to mobile and biometric technologies, HID PACS empowers organizations worldwide to protect their people, property and assets with scalable, high-quality solutions. 

This is more than just a job – it’s your chance to join an industry leader to drive innovation in access control and make a real impact on global security solutions.  

 

Are you ready to make a difference? Join us and help shape the future of security. 

 

 

As our Sr. Director Product Management, Credentials & Card Services, you’ll support HID’s success by: 

  • Defining the product management and marketing short-term and long-term strategic vision for the PACS product line, aligned with business priorities and growth objectives.
  • Owning the product line virtual P&L, driving revenue growth, margin expansion, and cost optimization.
  • Establishing product line goals, KPIs, and success metrics aligned to the PACS business unit strategy.
  • Driving market analysis including customer needs, competitive landscape, and technology trends to inform strategy and differentiation.
  • Owning product lifecycle strategy, including product introduction, growth, maturity, and end-of-life (EOL) decisions.
  • Contributing to portfolio expansion through evaluation of new opportunities, partnerships, and potential M&A activities.
  • Delivering clear, actionable product requirements and multi-year roadmaps that solve validated customer problems and drive business value.
  • Leading go-to-market (GTM) strategy and execution in partnership with sales, marketing, and channel teams, ensuring successful product launches and adoption.
  • Partnering closely with engineering leadership to ensure predictable, high-quality delivery of product capabilities aligned to roadmap commitments.
  • Ensuring alignment and execution across teams using SAFe methodologies and Lean Portfolio Management (LPM) practice.
  • Building, leading, and developing a global team of high-performing product managers, fostering a culture of accountability, innovation, and continuous improvement.
  • Inspiring te

Apply for this role

Generate a tailored application kit with a matched cover letter, interview prep, and CV highlights — in under 60 seconds.

Apply Now →Generate Application Kit

Free account required — sign up in 30s

Company

ASSA ABLOY

View company profile →