Integrated Marketing Manager - Small Business Internet

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As a B2B Integrated Marketing Manager, you will be responsible for long-term planning of acquisition brand and creative strategy for T-Mobile's Micro Business Internet products and segments. This role will work closely with cross functional internal support teams to identify scope and campaign roadmap needs for the business. Using insights from current and past campaigns this role will adapt and develop marketing strategies that align to company priorities and deliver on commercial and brand objectives. Strategic partnership with commercial, product marketing, creative, media and analytics is important. An understanding of the evolving B2B ISP/Telecommunications space and the ability to articulate and positively orchestrate complex marketing plans across multiple channels and teams are critical for success. Leveraging research, insights, competitive intel and segmentation data this position will work with channel and product leads to foresee challenges and creative solutions. This opportunity is a challenging and exciting role for a marketing professional with a passion for building comprehensive plans designed to increase long term key objectives.

This is a hybrid position required to be working in-office at least 3 days a week.

Responsibilities

• Develop marketing planning calendars and timelines in conjunction with other broadband marketing teams and shared resources leading to creative needs scoping and budgets

• Leverage data, analytics and segmentation to find opportunities and insights and translate needs into executable integrated creative and brand strategy plans

• Leads competitive intelligence brand strategy for Broadband products working closely with Research and Commercial marketing teams

• Partners with internal creative teams and agencies on creation of world-class communications and collateral that speaks to the audience and campaign objectives

• Also responsible for other Duties/Projects as assigned by business management as needed

​Knowledge, Skills and Abilities

• Solid understanding of digital marketing and experience including web/ecommerce, media, social, paid search, attribution, optimization, etc. Experience in data driven marketing techniques and traditional database marketing is critical.

• Experience applying consumer insights to improve campaign targeting, delivery, performance, etc.

• Campaign leadership skills – end to end campaign development including strategy, segmentation, targeting, etc. in a multi-channel/omni-channel environment.

Qualifications

• Bachelor's degree in business, marketing, communications, or related field of study; Master's/Advanced degree preferred. or, combination of education and experience deemed equivalent

• 3 years of marketing experience in authoring and implementing national integrated marketing plans with recognized B2C brands

• 2 years experience with delivering omni/multi-channel integrated campaigns at scale and leveraging data and digital in execution

• Solid understanding of digital brand marketing and experience including web/ecommerce, media, social, paid search, attribution, optimization, etc.

• Experience in data driven marketing techniques and traditional database marketing is essential

• Exceptional experience applying consumer insights to improve campaign targeting, delivery, performance, etc.

• At least 18 years of age

• Legally authorized to work in the United States

Base Pay Range: $88,200 - $159,200

Corporate Bonus Target: 15%

The pay range above is the general base pay range for a successful candidate in the role. The successful candidate’s actual pay will be based on various factors, such as work location, qualifications, and experience, so the actual starting pay will vary within this range.

At T-Mobile, employees in regular, non-temporary roles are eligible for an annual bonus or periodic sales incentive or bonus, based on their role. Most Corporate employees are eligible for a year-end bonus based on company and/or individual performance and which is set at a percentage of the employee’s eligible earnings in the prior year. Certain posi